Consulting and Research

Thanks to its recognised competence, ITMedia Consulting can offer its skills and services to major communications companies and institutions in convergent markets. We can rely on the most up-to-date skills in the emerging sectors of digital television and the new media market.

• We develop market analysis, in particular on the market for broadcasting  and distribution networks, as required by the new European regulatory framework for electronic communications.
• We act as advisor to content providers, in relation to network access of independent content providers in the field of digital terrestrial television.
• We deal with content access for new media, mobile and DSL, focusing on convergence. Our approach is designed to provide both a strategic vision of the phenomenon of content, and to define the correct key to interpretation and application of the regulatory framework, in compliance with the principles resulting from the decision of the European Commission on the merger between NewsCorp and Telepiù.

ITMedia Consulting has also studied the possible solutions, in light of international best practices, to ensure that thematic channel suppliers access platforms under the best conditions.

The company has conceived plans for the development of thematic digital channels supporting analog broadcasters in the complex transition to digital.

Finally, we continue to explore issues relating to new business models in depth through the development of interactive services, with regard to both programs (content related ) and advertising (interactive advertising).