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Where content meets convergence

ITMedia Consulting is a research and consulting company working in the field of digital content and media.

What distinguishes the company is its international dimension; its distinctive feature is its focus on the digital transition, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with operators - incumbents, new entrants and regulators - on international markets and proposing itself as point of reference to face challenges of the digital environment and convergence.

An innovative approach, highly-skilled top management, an international dimension, its reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

The TV market in Italy 2013-2015 The recovery comes through the internet - Early bird offer

10 December 2013
EARLY BIRD OFFER - LAST CHANCES TO SAVE 10%
Book and buy before 7 December and save
€780 + VAT instead of €870+VAT

  • Despite the economic downturn, the Italian TV market is still dynamic, and so it will be in the coming years
  • In 2013 the TV market is still in recession. In the following two years it will start its recovery, but as a whole it will be under the 2008 value
  • Even with a reduction of the investments, advertising will be the most prominent resource again starting from 2014
  • There is an overall resource transfer to Other Players, mainly thanks to the new broadband services and to the development of thematic channels on the digital terrestrial television

The TV Market in Italy 2013-2015 Report analyses this new scenario, outlining the next 3 year developments with the support of data, tables and charts. This Report provides the overall growth forecast, the resources breakdown (licence fee, advertising, subscriptions), split by platforms (DTT, satellite, broadband TV) and main players (Rai, Mediaset, Sky Italia)

For more information or to buy the report with a 10% discount, click here or This email address is being protected from spambots. You need JavaScript enabled to view it.

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