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Where content meets convergence

ITMedia Consulting is a research and consulting company working in the field of digital content and media.

What distinguishes the company is its international dimension; its distinctive feature is its focus on the digital transition, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with operators - incumbents, new entrants and regulators - on international markets and proposing itself as point of reference to face challenges of the digital environment and convergence.

An innovative approach, highly-skilled top management, an international dimension, its reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

The Tv Market in Italy : 2009-2011. Waiting for the recovery

16 November 2009

At the end of 2009, the Italian TV market (TV fee, advertising, subscriptions and on demand services) will be worth a total of €8.4 billion, growing to €8.9 billion in 2011, according to the latest research from ITMedia Consulting.

DTH operator Sky Itala will become the largest broadcaster with €2.7 billion in revenues from subscriptions and advertising, but due to the recovery of the advertising industry in 2011, will be again surpassed by Mediaset .

The consultancy firm predicts that at the end of 2009 some 66 per cent of  Italian households will be digital, a figure that will grow to 92 per cent in 2011.

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