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Where content meets convergence

ITMedia Consulting is a research and consulting company working in the field of digital content and media.

What distinguishes the company is its international dimension; its distinctive feature is its focus on the digital transition, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with operators - incumbents, new entrants and regulators - on international markets and proposing itself as point of reference to face challenges of the digital environment and convergence.

An innovative approach, highly-skilled top management, an international dimension, its reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

Next-Generation Television: the Over-the-Top Challenge

15 Marzo 2011

 

NGTV_2011_3

Key findings

  • La Next-Generation Television è ancora ad uno stadio iniziale, ma, grazie allo sviluppo di dispositivi video web-enabled, se ne prevede una forte crescita.
  • L'Over-the-Top guiderà questa crescita: nel 2014 varrà quasi EUR 3 miliardi.
  • Se inizialmente la pubblicità sembra essere il modello di business favorito dagli operatori, in futuro il mercato dell'OTT punterà maggiormente su modelli a pagamento.
  • Ricavi e modelli di business approfonditi attraverso previsioni di mercato e case studies.

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