The TV Market in Italy: 2018-2020

The Netflix effect

[...] ITMedia Consulting predicts that the Italian TV market will grow over the next two years, at an average annual rate (CAGR) of 3.4 per cent, reaching €8.8 billion in 2020. Broadband TV will be available in 8.5 million homes, up from 3.8 million in 2018, growing at annual rate of 25 per cent. [...]

[...] The Rome-based consultancy expects that, within the pay-TV segment, online platforms will reach a 61 per cent share in 2020, eroding the market shares of all other platforms. Broadband was the third ranked distribution platform in 2017 and in just 3 years will become the prevalent mode of distribution. [...]

Branislav Pekic, Advanced-television.com, 17.12.2018

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