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2017

Turning Digital - The 15th Annual Report by ITMedia Consulting available today

Available today

 TURNING DIGITAL

The Future of Streaming Content

 

Cover TD2017 Finale

  • Following a slow expansion of the economic activity during 2015, many European economies have continued on the road to recover also in 2016. Within this framework, the European TV market has increased even if unevenly across countries, due to the deep disparities between the national markets in Europe.
  • Advertising spending represents the leading force in the TV market and is continuing the positive growth of the last two years. Pay tv, still representing the largest slice of the market revenues, has resumed growing, also thanks to the increasing contribution of on-demand services.
  • New ways of video consupmtion are expanding beyond the single screen and streaming and mobile services represent the main drivers of this change. The growing impact of big data has influenced the tv industry which is experiencing a surprising surge of mergers and acquisitions.
  • In this context online advertising has become a significant resource in the mix of resources connected to advertising, especially through the programmatic ads. Also the live offer (sports in particular) adds up to the bulk of the online programs (films, series) and e-sport has grown into a global scale impact phenomenon.

 

This and a lot more in the 15th Annual Report by ITMedia Consulting.    In 95 pages with data, tables and charts, the TV market value in Western Europe is analysed as a whole and also divided by revenue sources, audience share, advertising media mix, platforms distribution and multichannel sector. Part two presents thematic focuses on the main and fastest-growing trends.

See the table of contents

For further information or to purchase a copy of this Report, please click here or contact us

Turning Digital 15th Annual Report out on October 10th

TURNING DIGITAL

The 15th edition of ITMedia Consulting Annual Report

10 October 2017

  • Following a slow expansion of the economic activity during 2015, many European economies have continued on the road to recover also in 2016. Within this framework, the European TV market has increased even if unevenly across countries, due to the deep disparities between the national markets in Europe.
  • Advertising spending represents the leading force in the TV market and is continuing the positive growth of the last two years. Pay tv, still representing the largest slice of the market revenues, has resumed growing, also thanks to the increasing contribution of on-demand services.
  • New ways of video consupmtion are expanding beyond the single screen and streaming and mobile services represent the main drivers of this change. The growing impact of big data has influenced the tv industry which is experiencing a surprising surge of mergers and acquisitions.
  • In this context online advertising has become a significant resource in the mix of resources connected to advertising, especially through the programmatic ads. Also the live offer (sports in particular) adds up to the bulk of the online programs (films, series) and e-sport has grown into a global scale impact phenomenon.

Table of contents

For further information or to purchase a copy of this Report, please click here or contact us

Turning Digital 15th edition available on 10 october 2017

TURNING DIGITAL

The 15th edition of ITMedia Consulting Annual Report

 "The Future of Streaming Content" will be available on

10 October 2017

For further information or to purchase a copy of this Report, please click here or contact us

Turning Digital 15th edition - Early Bird offer expiring soon

TURNING DIGITAL
The Future of Streaming Content

The 15th edition of ITMedia Consulting Annual Report

 Available on October 5th 2017

 

 TD Cover finale

On October 5th, ITMedia Consulting is publishing its 15th Annual Report  Turning Digital on the TV market and its main trends in Europe.

The Report focused on European TV market and broadcasters strategies in the digital content arena, is the result of an accurate work of collection and analysis of data by ITMedia Consulting. This year's edition, beside the figures and data on the TV market value in Western Europe also divided by revenue sources, audience share, advertising media mix, platforms distribution and multichannel sector, presents thematic focuses on the main and fastest-growing trends: mergers and acquisitions in the TV and connected big data industries; programmatic advertising; live programming on the internet and the e-sport explosion.

Turning Digital  is a unique reference point for all the actors in the industry.

Table of contents

 Early bird offer: EUR 2,470 instead of EUR 2,600

for orders filled before 28 September 2017

For further information or to purchase a copy of this Report, please click here or contact us

Early Bird Offer - Turning Digital

TURNING DIGITAL

The 15th edition of ITMedia Consulting Annual Report

5 October 2017

  • Following a slow expansion of the economic activity during 2015, many European economies have continued on the road to recover also in 2016. Within this framework, the European TV market has increased even if unevenly across countries, due to the deep disparities between the national markets in Europe.
  • Advertising spending represents the leading force in the TV market and is continuing the positive growth of the last two years. Pay tv, still representing the largest slice of the market revenues, has resumed growing, also thanks to the increasing contribution of on-demand services.
  • New ways of video consupmtion are expanding beyond the single screen and streaming and mobile services represent the main drivers of this change. The growing impact of big data has influenced the tv industry which is experiencing a surprising surge of mergers and acquisitions.
  • In this context online advertising has become a significant resource in the mix of resources connected to advertising, especially through the programmatic ads. Also the live offer (sports in particular) adds up to the bulk of the online programs (films, series) and e-sport has grown into a global scale impact phenomenon.

 

 Early bird offer: EUR 2,470 instead of EUR 2,600

for orders filled before 28 September 2017

For further information or to purchase a copy of this Report, please click here or contact us

SAVE THE DATE: ITMedia Consulting Annual Report

TURNING DIGITAL

The 15th edition of ITMedia Consulting Annual Report

on the main trends in the European tv market will be available on

5 October 2017

VOD and Big Data in the New ITMedia Consulting Report

 

 

Big Numbers, Big Data: The New Frontiers of VOD

Predictive analytics, which uses techniques in data mining, statistical modeling and OTT video analysis as well is taking big data analytics to its next logical level. Supervised machine learning algorithms are bringing powerful insights in predicting future trends. These predictions are influencing decisions at the very core of online video business.

Through their analytics, companies like Netflix and Amazon may know how much content users need to watch in order to be less likely to cancel, what each customers likes to view, and what is looking forward to watch: a recommendation algorithm helping users discover new movies and TV shows, fostering and steering the fruition of new video content is integral to OTTs' customer retention and fidelization, as well as for content acquisition strategies. And this is what ultimately drives success.

This and more in the ITMedia Consulting Report "Video on Demand in Europe: 2017-2020. Big Numbers, Big Data" available from June 8th, 2017.

 Early booking: €2.470 instead of €2.600 until June 5th, 2017

Book now and get a 5% discount on the full price

EARLY BIRD: The New Report by ITMedia Consulting "Video on demand in Europe: 2017-2020"

 

The New ITMedia Consulting Report

VIDEO ON DEMAND IN EUROPE: 2017-2020

Out on May 30th, 2017

Early booking: €2.470 instead of €2.600

The trend and outlook of the European content market is the subject of the new ITMedia Consulting Report “Video on Demand in Europe: 2017-2020”, this year at its 13th edition.

In a scenario driven by the explosion of mobile and video streaming, the development of the 5G networks will accelerate, creating new conditions for important changes. The big data's impact will be a historical turning point, boosting a radical transformation of consumption into an evolving context marked by the Internet of Things and Artificial Intelligence, where key players in the industry are investing significant resources.

The Report “Video on Demand in Europe: 2017-2020” once again proves to be an indispensable tool for understanding and interpreting, through up-to-date and exclusive data and information, the evolution of the VOD market in Europe and the great innovations in the field of communication and digital media.

Book now and get a discount on the full price

SAVE THE DATE: The New Report by ITMedia Consulting "Video on Demand in Europe: 2017-2020"

 

VIDEO ON DEMAND IN EUROPE: 2017-2020

Big Numbers, Big Data

We inform you that the new Report will be available on June 8, 2017 and the Early Bird offer will expire on June 5, 2017.

 Reasons to buy it:

  • To catch the full scenario of the more rapidly growing market in Europe, with forecasts up to 2020
  • To understand the ongoing trends regarding the development of mobile, the 5G and the impact of Big Data on video content
  • To learn how the business models and the explosion of streaming video are evolving
  • For an accurate description of on demand services in Europe and an in-depth analysis of the competitive context in the main countries
  • To investigate the strategies of the main players
  • To evaluate Netflix and Amazon effects on the market
  • To know the current value and forecasts for the next three years  (2017-2020) in the 17 countries of Western Europe, also divided by geographical distribution and single business model (SVOD; TVOD).

Early booking: €2.470 instead of €2.600

Book now and get a 5% discount on the full price

The New ITMedia Consulting Report "Video on Demand in Europe: 2017-2020"

VIDEO ON DEMAND IN EUROPE: 2017-2020

Available on May 30th, 2017

Early booking: €2.470 instead of €2.600

 Reasons to buy it:

  • To catch the full scenario of the more rapidly growing market in Europe, with forecasts up to 2020
  • To understand the ongoing trends regarding the development of mobile, the 5G and the impact of Big Data on video content
  • To learn how the business models and the explosion of streaming video are evolving
  • For an accurate description of on demand services in Europe and an in-depth analysis of the competitive context in the main countries
  • To investigate the strategies of the main players
  • To evaluate Netflix and Amazon effects on the market
  • To know the current value and forecasts for the next three years  (2017-2020) in the 17 countries of Western Europe, also divided by geographical distribution and single business model (SVOD; TVOD).

 Book now and get a discount on the full price

Content Market and Convergence Report - The new report by ITMedia Consulting out soon

CONTENT MARKET & CONVERGENCE REPORT

Out on May 30, 2017

Last call: Multiclient Services 2017, the whole offer at a special price

MULTICLIENT 2017:

The Early Bird Offer Ends Today

ITMedia Consulting's multiclient products are essential, easy-to-read tools that help to understand the constantly evolving markets of media, content and broadband video.

Thanks to the experience gained in these fields, over years ITMedia Consulting has developed products matching demands and needs of the market players willing to understand changes and trends in progress.

Besides, ITMedia Consulting's multiclient offer simplifies expensive in-house learning processes and acquisition of knowledge, and represents a benefit in terms of cost reduction. That's why all major market players use our services.

The multiclient products are available for individual purchase or, at even more favourable conditions, within packages.

The BASIC PACKAGE includes:

  • Turning Digital Annual Report a milestone document, now at the 14th edition, sketching a picture of the DTV market and reporting whatever has happened in the recently ended year
  • Content Market & Convergence Report an in depth analysis of a hot issue which has proved to be a key point in the digital content and broadband video world
  • ITM Research Fortnightly Newsletter (20 issues), focused on Digital TV and the content world

The PREMIUM PACKAGE includes:

  • Turning Digital Annual Report
  • Content Market & Convergence Report
  • ITM Research Fortnightly Newsletter (20 issues)
  • The Television Market in Italy trend and outlook of the TV market in Italy
  • Access to ITMedia Consulting Library free access to ITMedia Consulting’s relevant papers, reports and presentations at international conferences and workshops

The Multiclient Package is now on offer at a special price for those who subscribe by 6 February 2017

For further information click here or contact us

The 2017 Multiclient offer by ITMedia Consulting

THE 2017 MULTICLIENT OFFER BY ITMEDIA CONSULTING:
A VALUABLE RESOURCE AT YOUR SERVICE

RAP CONTENUTI RAP DIGITAL RAP ITALIA

ITMedia Consulting's multiclient products are essential, easy-to-read tools that help to understand the constantly evolving markets of media, content and online video. Thanks to the experience gained in these fields in over twenty years, ITMedia Consulting has developed products matching demands and needs of the market players willing to understand changes and the main trends. Besides, ITMedia Consulting's multiclient offer simplifies expensive in-house learning processes and acquisition of knowledge, and represents a benefit in terms of cost reduction for companies. That's why all major market players take advantage from our services. The quality, independence and reputation of these products are supported by presentations and previews from the most relevant media.

    
ADVANCED TELEVISION                                      

ANSA

BLOOMBERG                        

CINEUROPA

CORCOM

DIRITTO MERCATO E TECNOLOGIA

KEY4BIZ  

IL SOLE 24 ORE

ITALIA OGGI

LA REPUBBLICA 


The Multiclient Package is now on offer at a special price for those who subscribe by 6 February 2017

For further information click here or contact us

ITMedia Consulting - Multiclient Services 2017 - the whole offer at a special price

MULTICLIENT OFFER 2017:

ITMedia Consulting's reports at a special price

ITMedia Consulting's multiclient products are essential, easy-to-read tools that help to understand the constantly evolving markets of media, content and broadband video.

Thanks to the experience gained in these fields, over years ITMedia Consulting has developed products matching demands and needs of the market players willing to understand changes and trends in progress.

Besides, ITMedia Consulting's multiclient offer simplifies expensive in-house learning processes and acquisition of knowledge, and represents a benefit in terms of cost reduction. That's why all major market players use our services.

The multiclient products are available for individual purchase or, at even more favourable conditions, within packages.

TheBASIC PACKAGE includes:

  • Turning Digital Annual Report a milestone document, now at the 14th edition, sketching a picture of the DTV market and reporting whatever has happened in the recently ended year
  • Content Market & Convergence Report an in depth analysis of a hot issue which has proved to be a key point in the digital content and broadband video world
  • ITM Research Fortnightly Newsletter (20 issues), focused on Digital TV and the content world

The PREMIUM PACKAGE includes:

  • Turning Digital Annual Report
  • Content Market & Convergence Report
  • ITM Research Fortnightly Newsletter (20 issues)
  • The Television Market in Italy trend and outlook of the TV market in Italy
  • Access to ITMedia Consulting Library free access to ITMedia Consulting’s relevant papers, reports and presentations at international conferences and workshops

The Multiclient Package is now on offer at a special price for those who subscribe by 6 February 2017

For further information click here or contact us

2016

The ITMedia Consulting Reports: not to be missed.

 The Major Changes in the Content World

in the Reports by ITMedia Consulting

2016 has been a landmark year in the content and in the digital media market. ITMedia Consulting with its recognised authority and competence, has analyzed and interpreted them, providing strategic scenarios and market forecasts, through its multiclient reports. These studies, quoted also by the international press, are now available.

 

Video on demand in Europe: 2016-2019. The future is (also) mobile.

TURNING DIGITAL. Catching-up with the online Consumer. Il mercato TV in Italia: 2016-2018. Crescita strutturale o passeggera?

LA REPUBBLICA  - Stefano Carli, TV online: l'Europa a due velocità frena Netflix vanno Sky e Vivendi


CORCOM  - Video on demand, il 2016 anno della svolta

Federica Meta, Ecco perchè il 2016 sarà l'anno della svolta

KEY4BIZ  - Raffaella Natale, Streaming 2016 anno del video on-demand

ADVANCED TELEVISION  - Branislav Pekic, Western Europe VoD revenues up 60% this year

 

 

ITALIA OGGI - Andrea Secchi, Battuta d'arresto per la pay tv in tutta Europa, pag. 19

 
CORCOM -
Andrea Frollà, Tv, il digitale spinge la corsa degli OTT. Sky & Co. in stagnazione


KEY4BIZ  -
Augusto Preta, Rapporto ITMedia Consulting: Come cambia la TV in Europa

 
CORCOM -
Andrea Frollà, Il mercato pay è saturo: senza streaming rischio paralisi

 
DIRITTO MERCATO TECNOLOGIA  -
Augusto Preta, "Turning Digital", il XIV Rapporto annuale di ITMedia Consulting

IL SOLE 24 ORE - Andrea Biondi, La lenta crescita del mercato europeo della tv

IL SOLE 24 ORE - Andrea Biondi, Tornano a crescere i ricavi della tv italiana

BLOOMBERG - Daniele Lepido e Tommaso Ebhardt, Sony Said to Invest in Chili, Italian Rival to Apple’s iTunes

 
DIRITTO MERCATO TECNOLOGIA  - Il nuovo Rapporto di ITMedia Consulting sul mercato TV in Italia 2016-2018
 
ITALIA OGGI  -
Andrea Secchi, Televisione, ricavi 2016 a +5%
 

DIGITAL NEWS  - Il mercato TV in Italia 2016-2018. Crescita strutturale o passeggera?
 
CORCOM -
Per la Tv una boccata di ossigeno. Ma l'online fa scricchiolare l'"impalcatura"
  
ADVANCED TELEVISION  -
Branislav Pekic , Italy: TV market grows by 5% in 2016


CINEUROPA -
Camillo De Marco, ITMedia report: the Italian TV market recovers in 2016

KEY4BIZ - Il mercato TV in Italia nei prossimi anni

ANSA - Michele Cassano, Tv: segnali ripresa nel 2016, ma resta incertezza.

The whole package at a particularly low price

Special Offer Reports Package 2016

 For more information contact us

The New Report by ITMedia Consulting - The TV Market in Italy: 2016-2018

NOW AVAILABLE:

THE NEW REPORT BY ITMEDIA CONSULTING ON THE ITALIAN TV MARKET

THE TV MARKET IN ITALY 2016-2018

Stable or transient recovery?

The television market in 2016 shows clear signs of recovery after a period of stagnation and profound crisis in the industry. Total revenues have increased thanks to additional revenue from licence fees, the growth of advertising and the slight recovery of the pay TV after a year of recession, mainly due to broadband offers.

The advertisement shows encouraging signs of recovery after a long period of recession and stagnation, thanks to a series of factors: the recovery of generalist channels (in particular Rai), thanks to the great attraction and popularity as the Olympics and European Football Championship events ; a better quality offer, also due to increased competition and consolidation of major international operators in the thematic channels markets on DTT; strong growth of online revenues. All this has resulted in a growth rate of around 6% in 2016, which allowed this resource to reach nearly 40% of total revenues, overtaking the pay-TV.

In 2016 the total market grew by a total of € 404 million, at a rate of over 5% compared to 2015.

Is this a permanent or temporary recovery? ITMedia Consulting's Report on "The Television Market in Italy: 2016-2018" will address this crucial question.

The new report is analyzing the new scenario, outlining with data, tables and charts, the changes that will take place in the next three years. The report provides growth forecasts for the overall market as well as individual resources (license fee, advertising and subscriptions), for different platforms (terrestrial, satellite, Broadband TV), and the market shares of the main players in Italy (RAI, Mediaset, Sky).

For further information or to buy the report, click here or contact us

Turning Digital - The 14th Annual Report by ITMedia Consulting available today

 td2016_cover22.jpg

 

  • Following a slow expansion in the economy during 2014, many European countries have continued on the road to recover also in 2015. Within this framework, the European TV market has performed unevenly, due to the deep disparities between the national markets in Europe.
  • Advertising revenues represent the leading force in the TV market and are continuing the positive growth of the last two years.
  • Instead, while still representing the largest slice of the market revenues, pay TV fails to recover, due to the ever increasing competition from online players and their aggressive price policies.
  • In this context, the broadcasters are more consistenly entering the Internet world and developing new ways of supplying their content - as with the skinny bundles - to deal with the threat coming from OTT.
  • Online advertising has become an important source of revenues in the advertising mix. Even the most relevant in some of the biggest countries.

 This and a lot more in the 14th Annual Report by ITMedia Consulting.    In 90 pages with data, tables and charts, the TV market value in Western Europe is analysed as a whole and also divided by revenue sources, audience share, advertising media mix, platforms distribution and multichannel sector. Part two presents thematic focuses on the main and fastest-growing trends.

See the Table of contents

   

 For further information or to purchase a copy of this Report, please click here or contact us

Turning Digital 14th edition - Early Bird offer expiring tomorrow

The 14th edition of the ITMedia Consulting Annual Report

 Available on October 4th, 2016

 TURNING DIGITAL

Catching-up with the online Consumer

 

 td2016_cover22.jpg

 

 MAIN FINDINGS

  • Following a slow expansion in the economy during 2014, many European countries have continued on the road to recover also in 2015. Within this framework, the European TV market has performed unevenly, due to the deep disparities between the national markets in Europe.
  • Advertising revenues represent the leading force in the TV market and are continuing the positive growth of the last two years.
  • Instead, while still representing the largest slice of the market revenues, pay TV fails to recover, due to the ever increasing competition from online players and their aggressive price policies.
  • In this context, the broadcasters are more consistenly entering the Internet world and developing new ways of supplying their content - as with the skinny bundles - to deal with the threat coming from OTT.
  • Online advertising has become an important source of revenues in the advertising mix. Even the most relevant in some of the biggest countries.

 This and a lot more in the 14th Annual Report by ITMedia Consulting.    In 90 pages with data, tables and charts, the TV market value in Western Europe is analysed as a whole and also divided by revenue sources, audience share, advertising media mix, platforms distribution and multichannel sector. Part two presents thematic focuses on the main and fastest-growing trends.

See the Table of contents

      Early bird offer: EUR 2,470 instead of EUR 2,600

for orders filled before September 30th, 2016

 For further information or to purchase a copy of this Report, please click here or contact us

Turning Digital 14th edition - Early Bird offer expiring soon

TURNING DIGITAL

Catching-up with the online Consumer

 

The 14th edition of ITMedia Consulting Annual Report

 Available on October 4th, 2016

td2016_cover22.jpg

 

 

On October 4th, ITMedia Consulting is publishing its 14th Annual Report  Turning Digital on the TV market and its main trends in Europe.

The Report focused on European TV market and broadcasters strategies in the digital content arena, is the result of an accurate work of collection and analysis of data by ITMedia Consulting. This year's edition, beside the figures and data on the TV market value in Western Europe also divided by revenue sources, audience share, advertising media mix, platforms distribution and multichannel sector, presents thematic focuses on the main and fastest-growing trends: from video booming and its effect on the industry to skinny bundles, from online advertising to the potential effects of geo-blocking removal on territorial distribution rights.

Turning Digital  is a unique reference point for all the actors in the industry.

Table of contents

 

      Early bird offer: EUR 2,470 instead of EUR 2,600

for orders filled before September 30th, 2016

 

For further information or to purchase a copy of this Report, please click here or contact us

Turning Digital - The Annual Report by ITMedia Consulting. Available on October 4th.

TURNING DIGITAL

Catching-up with the online Consumer

The 14th edition of ITMedia Consulting Annual Report

 Available on October 4th, 2016

td2016_cover.jpg 

REASONS TO BUY

  • To know the latest trends of the TV market in Western Europe at a critical time for the world economy
  • To know about winners and losers as far as audience, resources, platforms and geographic markets
  • To identify the main strategies to deal with the internet convergence
  • To get, at a very favourable price, an essential tool to gain a deep understading of the market, with plenty of data, charts and tables

NOT TO BE MISSED!

Table of contents

 

      Early bird offer: EUR 2,470 instead of EUR 2,600

for orders filled before September 30th, 2016

For further information or to purchase a copy of this Report, please click here or contact us

Early Bird Offer - Turning Digital 2016

TURNING DIGITAL

The 14th edition of ITMedia Consulting Annual Report

4 October 2016

 

  • Following a slow expansion of the economic activity during 2014, many European economies have continued on the road to recover also in 2015. Within this framework, the European TV market performed unevenly across countries, due to the deep disparities between the national markets in Europe.
  • Advertising spending represents the leading force in the TV market and is continuing the positive growth of the last two years. Instead, while still representing the largest slice of the market revenues, pay TV fails to restart, due to the ever increasing competition from online players and their aggressive price policies.
  • Internet TV content has now entered the traditional TV screen which at the same time lost its role as unique possibility to consume audiovisual content. Alternative ways of video consumption are expanding and the attention is no longer focused on one screen only. Consumers demand full control over media experiences and unrestricted access anywhere, any time and on any device.
  • In this context also broadcasters have started to take into consideration the exploitation of synergies between content and video delivery platforms, developing new digital competences. Online advertising has become an important resource in the mix of resources connected to advertising and in some big countries even the most important.

 Turning Digital, the Annual Report by ITMedia Consulting now at the 14th edition, is among the most authoritative and broadest reports on the TV market and its main trends in Europe

  

Early bird offer: EUR 2,470 instead of EUR 2,600

for orders filled before 30 September 2016

For further information or to purchase a copy of this Report, please click here or contact us

Turning Digital, the annual Report by ITMedia Consulting out on October 4th

TURNING DIGITAL

The 14th edition of ITMedia Consulting Annual Report

4 October 2016

 

  • How did the European TV market perform last year?
  • What happened to advertising and pay tv?
  • Who are the winners and losers in the different countries?
  • What are the main trends?
  • Which strategies will players adopt to face the growing competition of on-demand services and Netflix completed landing in Europe?

  Find out the answers in Turning Digital

Book your copy now!

 Early bird offer: EUR 2,470 instead of EUR 2,600

for orders filled before 30 September 2016

For further information or to purchase a copy of this Report, please click here or contact us

Turning Digital, 14th edition - Early bird offer

TURNING DIGITAL

The 14th edition of ITMedia Consulting Annual Report on the main trends in the European tv market will be available on

4 October 2016

 

Book your copy now!

 Early bird offer: EUR 2,470 instead of EUR 2,600

for orders filled before 30 September 2016

For further information or to purchase a copy of this Report, please click here or contact us

VIDEO ON DEMAND IN EUROPE: 2016-2019

VIDEO ON DEMAND IN EUROPE: 2016-2019

The Future is (also) mobile 

 
Reasons to buy it:

  • To catch the full scenario of the more rapidly growing market in Europe, with forecasts up to 2019
  • To understand the main trends on the development of the market
  • To learn how the business models and the explosion of mobile and streaming video are evolving
  • For an accurate description of on demand services in Europe, and an in-depth analysis of the competitive context in the main countries
  • To investigate the strategies of the main players
  • To evaluate Netflix's effect on the market
  • To know the current value and forecasts for the next three years  (2016-2019) in the 17 countries of Western Europe, also divided by geographical distribution and single business model (SVOD; TVOD).

Over 90 pages in English with more than 50 tables and charts

For further information read the Table of content 

 To buy the Report click here or contact us

Out today, the new report by ITMedia Consulting "Video on Demand in Europe: 2016-2019. The future is (also) mobile".

Out today: the new Report by ITMedia Consulting

 VIDEO ON DEMAND IN EUROPE: 2016-2019

The Future is (also) mobile

ITMedia Consulting expects the 2016 as the year of the VOD final breakthrough in Western Europe, experiencing the greatest increase in revenues, according to the new report Video on demand in Europe: 2016-2019. The future is (also) mobile. The market will also continue to grow considerably, even if at a lower average annual rate, in the following years,
As a result, ITMedia Consulting estimates the total revenues of the VOD sector in Western Europe
will be of €4,123 billion in 2016, and will reach €6,549 billion  in 2019, with a CAGR of 17%.

In Europe, there is evidence of an intense fragmentation into very different national markets. This peculiar situation that is rather peculiar from anything else in the world: broadband connections, linguistic and cultural barriers, technology gaps, and uneven development and maturity of such markets constitute barriers to what could be a common market for audiovisual content.

A second tier of markets, like the French and German ones, are still new, but reflect an increase in consumer awareness for these new forms of entertainment: the number of subscriptions rapidly increases, and will keep growing in the following years. Among such markets there are most notably Ireland, Austria and Luxembourg.

In a third tier of underdeveloped markets belong countries like Italy, Spain, as well as Greece. SVOD services are new, face strong competition from traditional media, and the consumer usually lacks the culture and the interest into what is often considered too new. By the same token, language barriers also arise in most of these countries.

 

Over 90 pages in English with more than 50 tables and charts

For further information read the Table of content 

 To buy the Report click here or contact us

The new ITMedia Consulting report: Early Bird offer expiring today

Take advantage of the special offer expiring today

 VIDEO ON DEMAND IN EUROPE: 2016-2019

The Future is (also) mobile

 

 cover rapp cont 2016

 
Reasons to buy it:

  • To catch the full scenario of the more rapidly growing market in Europe, with forecasts up to 2019
  • To understand the main trends on the development of the market
  • To learn how the business models and the explosion of mobile and streaming video are evolving
  • For an accurate description of on demand services in Europe, and an in-depth analysis of the competitive context in the main countries
  • To investigate the strategies of the main players
  • To evaluate Netflix's effect on the market
  • To know the current value and forecasts for the next three years  (2016-2019) in the 17 countries of Western Europe, also divided by geographical distribution and single business model (SVOD; TVOD).

Over 90 pages in English with more than 50 tables and charts

For further information read the Table of content 

 To buy the Report click here orcontact us

NEW EARLY BOOKING OFFER - VIDEO ON DEMAND IN EUROPE

VIDEO ON DEMAND IN EUROPE: 2016-2019

The Future is Mobile

AVAILABLE ON 28th JUNE 2016


Reasons to buy it:

  • To catchthe full scenario of the more rapidly growing market in Europe, with forecasts up to 2019
  • To understand the main trends on the development of the market
  • To learn how the business models and the explosion of mobile and streaming video are evolving
  • For an accurate description of on demand services in Europe, and an in-depth analysis of the competitive context in the main countries
  • To investigate the strategies of the main players
  • To evaluate Netflix's effect on the market
  • To know the current value and forecasts for the next three years  (2016-2019) in the 17 countries of Western Europe, also dividedby geographical distribution and single business model (SVOD; TVOD).

Early booking: €2.470 instead of €2.600

Book now and get a discount on the full price

Take advantage of the special offer expiring on June 23rd 

The New Report by ITMedia Consulting: VOD in Europe 2016-2019
The New Report by ITMedia Consulting

 

VIDEO ON DEMAND IN EUROPE: 2016-2019
TV is (also) mobile


10th June 2016

Consumption of video content is rising significantly in Europe, driving the increasing demand for broadband, while transforming and undermining the traditional models of offering. Within this context the mobile is the driver of change promoting the diffusion of more advanced networks (4G-5G), able to satisfy the consumers’ growing expectations through the diffusion of new on-demand services, in multiscreen modality.

The ITMedia Consulting report foresees a trend to overcome the present uncertainty stage, however characterized by a remarkable dynamism, in which different business models are competing and that will not only lead to a substantial increase of revenues, but also to a further consolidation of the financing models, in particular in the form of subscriptions (SVOD).

At a later time, a more relevant share of revenues will be originated by the replacement among different forms of paying offers, as a consequence of a growing price war and a possible consolidation of the sector. This will result within 2019 in significant and disruptive impacts on the European audiovisual industry as a whole, as happened in the past to other segments of the media industry.

The 2016 report by ITMedia Consulting on VOD in Europe, now at its 12th edition, is an essential tool to explore these topics, and understand and analyze the main ongoing trends in the European content market. Out on June 10th.

Book now and get a discount on the full price

Early booking: €2.470 instead of €2.600

The New Report by ITMedia Consulting - Early bird offer

The new ITMedia Consulting report

VIDEO ON DEMAND IN EUROPE: 2016-2019

The future is mobile

Out on June 10th, 2016

Early booking: €2.470 instead of €2.600

The profound changes in the European content market are analyzed in the new Report by ITMedia Consulting "Video on Demand in Europe: 2016-2019". The market is oriented towards new consumption patterns on the mobile, thanks to technological developments that have introduced alternative ways of watching tv.

Data accuracy and easiness of access make this Report one fundamental tool for those who need high quality information and an updated analysis on a topic, which will disrupt and reinvent the audiovisual industry.

Book now and get a discount on the full price

Agcom White Paper on Digital Content


Oreste Pollicino, law professor and Augusto Preta, economist and market analyst, are the two experts who will support the Communications Regulatory Authority AGCOM in the carrying out of the White Paper on digital content. 
The final release of the White Paper, which will have to take into account the profound changes underway in the industry, is scheduled for the end of 2016.
Augusto Preta at the Telecom and Media Forum in Bruxelles 16-17 March 2016 (2)

Telecommunications and Media Forum, Brussels 16-17 March 2016

Creating the right conditions for digital products, networks and services to flourish in the Digital Single Market

This Telecommunications and Media Forum will look at how plans for the Digital Single Market are evolving and the challenge of balancing economic goals with consumer protection and sustainable development.

Over two days more than 40 expert speakers will converge in Brussels where we will be the guests of the Belgian Institute for Postal Services and Telecommunications (BIPT) for the first of our Telecommunications and Media Forums of 2016.  We will be debating seven key topics with keynote talks, expert speaker contributions and erudite panel discussions.

Just one of seven topics we will cover:

THURSDAY 17 MARCH 2016

Cross border content and online services: spotlight on new proposals to better serve citizens, consumers and business in the digital age

  • How are regulators, industry and civil society balancing citizen protection with consumer satisfaction when considering cross border content and services?
  • Possible revision of AVMS Directive concerning alignment of linear and nonlinear services and geographical market definition (country of origin) - what is the likely direction of travel?
  • Debating the impact of new proposals on content portability, access to digital content and e-commerce across the EU.
    • Proposed new Copyright package
    • Proposed new Digital Contract Rules
  • Who are the potential winners and losers? What evidence is there of meaningful demand?

Chair:

  • Augusto Preta, CEO, ITMedia Consulting, Italy; Chairman, Italian Chapter; Director, International Institute of Communications

Expert Speakers:

  • Celene Craig, Deputy Chief Executive, Broadcasting Authority of Ireland; Chairperson, European Platform of Regulatory Authorities (EPRA)
  • Andrew Hall, Head of Government & Regulatory Affairs, NBCUniversal
  • Anna Herold, Member of Günther Oettinger Cabinet, European Commission
  • Helen Keefe, Head of International Policy, BBC
  • Stefan Krawczyk, Associate General Counsel & Head Government Relations International, eBay Inc; President, EDiMA
  • Mathieu Moreuil, Head of European Public Policy, The Premier League

For a full line up of speakers and details of other discussions that will be happening visit the TMF Brussels website or see the Programme.

2015

Net Neutrality, the US Model for Europe

The Open Internet Order by FCC has been analyzed by a group of experts, which  included Augusto Preta of ITMedia Consulting, appointed by Antonello Giacomelli, Undersecretary to the Ministry of Economic Development, responsible for Communications.

The final report has been part of the Undersecretary's contribution to the European discussion on Net Neutrality of the EU Council on TLC of June 12th in Luxembourg.

The new Report by ITMedia Consulting: the TV Market in Italy 2015-2017

THE TV MARKET IN ITALY 2015-2017

First signs of recovery and changes

December 15th,  2015

  • In 2015, the TV market shows the first signs of recovery after a long period of recession: total earnings have slightly grown of 0,6% from the previous year.
  • The diffusion of platforms, after years of stagnation, is starting to change: Broadband TV will triple its accesses and will become the primary modality in 900.000 homes compared to the actual 300.000.
  • In 2016 total earnings will still be growing and by the end of 2017 the market will reach €7,9 billion, at a annual average of +1,8% over the period considered.
  • Advertising is still suffering the lingering conjunctural effects: though growing, the CAGR will be limited to +0,95%, driven primarily by the thematic channels.
  • The pay-TV segment, despite the expected decline for DTH satellite, will increase in the considered period by +3,45%, thanks to the development of DTT offer and especially of Broadband TV.
  • Mediaset, Rai and Sky Italia account almost for the entire market, with a combined share of 94%, that will decrease by 1 percentage point in 2017 as a result of the development of Broadband TV players.
  • In advertising Mediaset will remain the main operator, with over half of the revenues.
  • In the pay-TV segment Sky still keeps its leadership, even if showing a clear decreasing trend, shifting from 80% to 72% of the market.  Mediaset Premium is growing, as well as the Other Operators component, driven by broadband TV and VOD.

 For further information or to buy the report, click here or contact us

TURNING DIGITAL: Pay TV at a Crossroads - The New Annual Report by ITMedia Consulting

TURNING DIGITAL

Pay TV at a crossroads

The 13th edition of ITMedia Consulting's Annual Report on television and digital contents in Europe

  • Following a slow and long recovery, in 2014 the TV market in Western Europe has grown by 1,6%, reaching € 97 billion.
  • TV advertising has increased more than any other segment, by 2,8%, showing clear signs of recovery. Pay Tv earnings, although representing the main resources in the market, are slowing down barely recording an increase of 0,6%.
  • The unrestrained increase of video content on the internet has facilitated the entrance of new actors and the development of innovative business models.
  • Traditional pay-tv operators must now face the competition of global players in the offer of premium contents via internet, beside the renovated competition of telcos in a growing process of stabilization.
  • Netflix is continuing its international expansion and is now launching its challenge to European broadcasters.


  For further information see the table of contents

Turning Digital, now at the 13th edition, with more than 100 pages and 80 tables and charts is among the most authoritative and broadest reports on the TV market and its main trends in Europe.

       For further information or to purchase a copy please click here or contact us.

SAVE THE DATE Workshop Regulation and Competition in convergent markets - Rome 17 February 2015

REGULATION AND COMPETITION IN CONVERGENT MARKETS
LUISS - Osservatorio Comunicazioni elettroniche
Sala delle Colonne - Viale Pola 12
Roma, 17 February 2015

The increasing importance of the internet in our lives, the new consumption patterns, the second screen, the growing success of social networks have been the main elements of the transition to the tv 2.0.

Finally, the video on demand, the smart TVs and Netflix bring about many important issues. If the new internet TVs play an important role in leading Italy towards the next generation networks, this change will involve a reflection on some key isses. The arrival of Netflix will cause changes in the transmission, distribution, consumption and content production systems.

  • How will this change impact on market regulation?
  • How should the new players be regulated?
  • How to create a fair regulation for old and new players of the valude chain, in this brand new framework?
  • What will the consequences be as for net neutrality? Is it fair to create a privileged lane for those operators that need larger and larger bandwidth?

These will be the main issues discussed during the workshop on 17 Februray at Luiss, which will gather academics, experts, players and regulators.

Programme

Chairs: Gustavo Olivieri, Luiss Guido Carli
9.30     Welcome address Antonio Nuzzo, Luiss Guido Carli
           Francesco Sclafani, Agcom

10.00   Sutdy: Video on Demand in Europe. Augusto Preta, ITMedia Consulting

10.30   Evolution of the video market, development of demand for ultra broadband and net neutrality
Interventions:
Filippo Donati, Università di Firenze

Pier Luigi Parcu, Istituto Universitario Europeo
Stefano Parisi,  Fondatore Chili
Antonio Preto, Agcom
Debate

11.45   Audiovisual content in the TV2.0: new competition and regulatory prfiles
Giuseppe Abbamonte, DG Connect
Roberto Chieppa, Agcm

Antonio Martusciello, Agcom
Oreste Pollicino, Università Bocconi Dibattito

13.00   Conclusions. On. Antonello Giacomelli, MISE (tbc)

Press office: Elena D’Alessandri, 327 6934452 osservatorio.comunicazioni@gmail.com

Seminar New perspectives for market definition: free and pay TV - 9 February 2015

Seminar

New perspectives for market definition: free and pay TV

9 February 2015
Università Commerciale “Luigi Bocconi”, Aula AS 03
Via Roentgen 1, Milano –  10.30 a.m

The investigations carried out by Antitrust and Regulatory authorities throughout Europe have so far basically confirmed the definition of a specific relevant pay-TV market, quite separate from the FTA market. Nevertheless, the technological evolution resulting from the digitalization of content and the phenomenon of convergence in communications markets (media, internet and telecommunications) have generated deep changes in the television industry. In the light of the above considerations, this workshop is focused on the relevant market in the television sector, with the aim to provide elements that encourage deeper reflection on the relevant market definition, taking into account the changing factors and thus better matching the evolution process underway.

Programme
Chairs:
Federico Ghezzi, Università Bocconi

Preliminary remarks:
Michele Polo, Università Bocconi e Augusto Preta, ITMedia Consulting

Discussants:
Angelo Marcello Cardani, AGCOM
Filippo Donati, Università degli Studi di Firenze
Lapo Filistrucchi, Università degli Studi di Firenze
Giovanni Pitruzzella*, AGCM

Debate with the market players
Chairs:

Oreste Pollicino, Università Bocconi

Participants:
Marcello Dolores, Discovery Italia
Gina Nieri, Mediaset
Francesco Nonno, Telecom Italia
Stefano Parisi, Chili TV
Luca Sanfilippo, Sky Italia
Andrea Stazi, Google Italia

Conclusions:
Giuseppe Franco Ferrari, Università Bocconi

* TBC

For information: Tel. +39 02 5836.3710 – e-mail: ask@unibocconi.it

ITMedia Consulting - Multiclient Services 2015 - the whole offer at a special price

ITMedia Consulting's multiclient products are essential, easy-to-read tools that help to understand the constantly evolving markets of media, content and broadband video.

Thanks to the experience gained in these fields, over years ITMedia Consulting has developed products matching demands and needs of the market players willing to understand changes and trends in progress.

Besides, ITMedia Consulting's multiclient offer simplifies expensive in-house learning processes and acquisition of knowledge, and represents a benefit in terms of cost reduction.

That's why all major market players use our services.

The multiclient products are available for individual purchase or, at even more favourable conditions, within packages.

BASIC PACKAGE includes:

  • Turning Digital Annual Report a milestone document, now at the 12th edition, sketching a picture of the DTV market and reporting whatever has happened in the recently ended year
  • Content Market & Convergence Report an in depth analysis of a hot issue which has proved to be a key point in the digital content and broadband video world
  • ITM Research Fortnightly Newsletter (20 issues), focused on Digital TV and the content world

PREMIUM PACKAGE includes:

  • Turning Digital Annual Report
  • Content Market & Convergence Report
  • ITM Research Fortnightly Newsletter (20 issues)
  • The Television Market in Italy trend and outlook of the TV market in Italy
  • Access to ITMedia Consulting Library free access to ITMedia Consulting’s relevant papers, reports and presentations

The Multiclient Package is now on offer at a special price for those who subscribe by 31 January 2015

For further information click here or contact us

2014

Out today: Turning Digital - Welcome to the new TV, ITMedia Consulting's new Annual Report

TURNING DIGITAL
Welcome to the new TV

 The XIIth edition of ITMedia Consulting's Annual Report

Table of content

  •  In 2013 the TV market in Western Europe performed unevenly across countries, finally managing to grow by a humble +0.4% and exceeding €95 billion.
  • Western European markets saw advertising revenues decline by 1.6% in 2013. While still representing the largest slice of the market revenues, pay TV kept its slowing pace, due to increasing competition from online players. In 2013 pay TV revenues grew by 1.5% compared to 2012.
  • Internet content has entered the traditional TV screen. The response of many traditional players to date has been to launch video over IP services that have been defensive or ‘me too’ plays. To go further, traditional providers must develop new –and very different –digital capabilities

Turning Digital, now at the 12th edition, with more than 100 pages and 80 tables and charts is among the most authoritative and broadest reports on the TV market and its main trends in Europe

Turning Digital - The early booking offer expires today

TURNING DIGITAL
Welcome to the new TV

The XIIth edition of ITMedia Consulting's Annual Report

Early bird offer: EUR 2,470 instead of EUR 2,600 for orders filled before 12 September 2014

Key findings

  • Following a slow expansion of economic activity during 2013, however, much of Europe still struggling to recover from the impact of the 2008 financial crisis. Within this framework, the TV market performed unevenly across countries, finally managing to grow by a humble +0.4%.
  • All around Western Europe, advertising spending has been hit by the economic slowdown. Also due to the absence of big TV events, Western European markets saw advertising revenues decline by 1.6% in 2013. While still representing the largest slice of the market revenues, pay TV kept its slowing pace, due to increasing competition from online players. In 2013 pay TV revenues grew by 1.5% compared to 2012.
  • The growth of traditional revenue streams is declining as new revenue models emerge. Internet content has entered the traditional TV screen which at the same time lost its role as unique possibility to consume audiovisual content at homeAttention is no longer focused on one screen only. Consumers demand full control over media experiences and unrestricted access anywhere, any time and on any device
  • The response of many to date has been to launch video over IP services that have been defensive or ‘me too’ plays, with only limited integration or ability to exploit synergies with existing video delivery platforms. But future success requires much more than integrating the traditional content supply chain into various digital channels. To go further, traditional providers must develop new –and very different –digital capabilities

Turning Digital, now at the 12th edition, with more than 100 pages and 80 tables and charts is among the most authoritative and broadest reports on the TV market and its main trends in Europe

 Table of content

Turning Digital, XII edition - Early bird offer - Last days

Last days to save 5%

TURNING DIGITAL
Welcome to the new TV

XII edition of Itmedia Consulting's Annual Report
Avalilable September, 16

Cover annual report 2014

REASONS TO BUY

      • To know how the European TV market is performing in this years of economic crisis
      • To know about winners and losers: who has responded successfully to the economic downturn?
      • To identify the strategies to face internet convergence
      • To get, at a very favourable price, an essential tool to gain deep understading of the market, with plenty of data, charts and tables

 

Table of contents

Early booking offer until 12 September, € 2.470  instead of € 2.600 + VAT

Turning Digital - ITMedia Consulting's Annual Report, out on 16 September

The XIIth edition of ITMedia Consulting's Annual Report

  • Following a slow expansion of economic activity during 2013, however, much of Europe still struggling to recover from the impact of the 2008 financial crisis. Within this framework, the TV market performed unevenly across countries, finally managing to grow by a humble +0.4%.
  • All around Western Europe, advertising spending has been hit by the economic slowdown. Also due to the absence of big TV events, Western European markets saw advertising revenues decline by 1.6% in 2013. While still representing the largest slice of the market revenues, pay TV kept its slowing pace, due to increasing competition from online players, aggressive discounting and cheaper double- and triple-play prices. In 2013 pay TV revenues grew by 1.5% compared to 2012.
  • Current market trends are fundamentally changing the industry. The growth of traditional revenue streams is declining as new revenue models emerge. Internet content has entered the traditional TV screen which at the same time lost its role as unique possibility to consume audiovisual content at homeAttention is no longer focused on one screen only. Consumers demand full control over media experiences and unrestricted access anywhere, any time and on any device
  • The response of many to date has been to launch video over IP services that have been defensive or ‘me too’ plays,with only limited integration or ability to exploit synergies with existing video delivery platforms. But future success requires much more than integrating the traditional content supply chain into various digital channels. To go further, traditional providers must develop new –and very different –digital capabilities

Turning Digital, with more than 100 pages and 80 tables and charts is among the most authoritative and broadest reports on the TV market and its main trends in Europe

Table of content

Early bird offer: EUR 2,470 instead of EUR 2,600 for orders filled before 12 September 2014
 

Turning Digital, XII edition - Early bird offer

The XII edition of ITMedia Consulting Annual Report

16 September 2014

  • How has the European TV market performed along the year?
  • What are the main trends?
  • Which strategies will players adopt to face the growing competition of Over the Top?

Find out the answers in Turning Digital, ITMedia Consulting Annual Report

Book your copy now!

Early bird offer: EUR 2,470 instead of
EUR 2,600 for orders filled before 12 September 2014

For further information or to purchase a copy of this Report, please click here or contact us

The new Annual Report by ITMedia Consulting - Save the date!

16 September 2014

TURNING DIGITAL

The XII edition of the ITMedia Consulting Annual Report

For further information, visit www.itmedia-consulting.com or contact us info@itmedia-consulting.com

VIDEO KILLED THE TV STAR - 57 companies analysed

The European Market of Video on Demand  

57 companies have been analysed in the new ITMedia Consulting Report. Video killed the TV Star: disrupting and reinventing the audiovisual industry is one of the widest and the most complete report about Video on Demand in Europe. It includes more than 100 pages, with 55 between tables and figures.

Purchase Module

Summary

List of companies

Video killed the TV star - Early bird offer

20th May 2014

Early booking: €2.470 instead of €2.600

What’s going on in the TV environment? After the success of last year edition, ITMedia Consulting is back on Broadband TV, the engine of change in the world of content and convergence: penetration, market insights, business models, ways of consumption, best practices and main players’ strategies.

Data accuracy and easiness of access make this Report one fundamental tool for those who need high quality information and an updated analysis on a topic, which will disrupt and reinvent the audiovisual industry.

Book now and get a discount on the full price

Video (on demand) killed the TV Star. Disrupting and reinventing the Audiovisual Industry - the new report by ITMedia Consulting

VIDEO (ON DEMAND) KILLED THE TV STAR
DISRUPTING AND REINVENTING THE AUDIOVISUAL INDUSTRY

Outlook for the OTT TV in the new report by ITMedia Consulting.

20 May 2014

It has been confirmed that Netflix will enter the French market starting from next fall. Indeed, it is in talks for the acquisition of French contents but, thanks to its presence in Canada, it has already a wide range of contents in French. Reportedly, Netflix is approaching TLCs and ISPs for the distribution.

As it has happened in other countries where it is operating, Netflix has changed the rules of the game and set itself as an alternative to traditional players (broadcasters, cable operators, telcos).

News also from the Italian market: Sky programming goes on the net, not only for subscribers, as it already happens with Sky Go. The new streaming service, dubbed Sky Online, is to be launched within days, following Infinity, the similar service by Mediaset.

This and much more in Video (on demand) killed the TV star. Disrupting e reinventing the Audiovisual Industry, the new report by ITMedia Consulting out on 20 May.

Book now and get a discount on the full price

Offer is valid through 16 May 2014

Content Market and Convergence Report - The new report by ITMedia Consulting. Save the date

CONTENT MARKET & CONVERGENCE REPORT

Out on May 20, 2014

info@itmedia-consulting.com

ITMedia Consulting Multiclient Services 2014 - Special offer

ITMedia Consulting's multiclient products are essential, easy-to-read tools that help to understand the constantly evolving markets of media, content and broadband video.

Thanks to the experience gained in these fields, over years ITMedia Consulting has developed products matching demands and needs of the market players willing to understand changes and trends in progress.

Besides, ITMedia Consulting's multiclient offer simplifies expensive in-house learning processes and acquisition of knowledge, and represents a benefit in terms of cost reduction.

That's why all major market players use our services.

The multiclient products are available for individual purchase or, at even more favourable conditions, within packages.

BASIC PACKAGE, which includes:

  • Turning Digital Annual Report a milestone document, now at the 12th edition, sketching a picture of the DTV market and reporting whatever has happened in the recently ended year
  • Content Market & Convergence Report an in depth analysis of a hot issue which has proved to be a key point in the digital content and broadband video world
  • ITM Research Fortnightly Newsletter (20 issues), focused on Digital TV and the content world

PREMIUM PACKAGE, which includes:

  • Turning Digital Annual Report
  • Content Market & Convergence Report
  • ITM Research Fortnightly Newsletter (20 issues)
  • The Television Market in Italy trend and outlook of the TV market in Italy
  • Access to ITMedia Consulting Library free access to ITMedia Consulting’s relevant papers, reports and presentations

The Multiclient Package is now on offer at a special price for those who subscribe by 31 January 2014

2013

Italian TV market lost €307m in 2013. Find out more in the new report by ITMedia Consulting

THE TV MARKET IN ITALY 2013-2015

A report by ITMedia Consulting has shown that the Italian TV market in 2013 was worth €7.73 billion, a drop of €307 million or 4 per cent over the previous year.
However, the TV market should grow over the next two years, reaching €8.12 billion by the end of 2015, thanks to the recovery of the advertising market, which will represent 40 per cent of total revenues.

Branislav Pekic, Advanced Television, 12 December 2013

The TV Market in Italy 2013-2015 Report analyses this new scenario, outlining the next 3 year developments with the support of data, tables and charts. This Report provides the overall growth forecast, the resources breakdown (licence fee, advertising, subscriptions), split by platforms (DTT, satellite, broadband TV) and main players (Rai, Mediaset, Sky Italia)

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For more information or to buy the report, click here or contact us

The TV market in Italy 2013-2015 - The recovery comes through the internet. Last chances to save 10%!

10 December 2013
EARLY BIRD OFFER - LAST CHANCES TO SAVE 10%Book and buy before 6 December and save 10%

€780 + VAT instead of €870+VAT

  • Despite the economic downturn, the Italian TV market is still dynamic, and so it will be in the coming years
  • The switchover to digital TV has been completed, and now the market share of the digital terrestrial TV is decreasing to the advantage of the broadband TV
  • In 2013 the TV market is still in recession and records a 4% reduction of resources. In the following two years it will start its recovery, but as a whole it will be under the 2008 value
  • The recovery of the market will depend on the overall economic circumstance. Advertising will not recover from the losses accumulated in 2012, but starting from 2014 it will grow again at a 3.7% average rate.
  • Pay TV keeps on the slowly descending path, but from 2015 it will grow again, thanks to the broadband TV offers (over the top)
  • Even with a reduction of the investments, advertising will be the most prominent resource again starting from 2014
  • There is an overall resource transfer to Other Players, mainly thanks to the new broadband services and to the development of thematic channels on the digital terrestrial television

For more information or to buy the report with a 10% discount, click here or contact us

The TV market in Italy 2013-2015 The recovery comes through the internet - Early bird offer

10 December 2013
EARLY BIRD OFFER - LAST CHANCES TO SAVE 10%
Book and buy before 7 December and save

€780 + VAT instead of €870+VAT

  • Despite the economic downturn, the Italian TV market is still dynamic, and so it will be in the coming years
  • In 2013 the TV market is still in recession. In the following two years it will start its recovery, but as a whole it will be under the 2008 value
  • Even with a reduction of the investments, advertising will be the most prominent resource again starting from 2014
  • There is an overall resource transfer to Other Players, mainly thanks to the new broadband services and to the development of thematic channels on the digital terrestrial television

The TV Market in Italy 2013-2015 Report analyses this new scenario, outlining the next 3 year developments with the support of data, tables and charts. This Report provides the overall growth forecast, the resources breakdown (licence fee, advertising, subscriptions), split by platforms (DTT, satellite, broadband TV) and main players (Rai, Mediaset, Sky Italia)

For more information or to buy the report with a 10% discount, click here or contact us

The TV market in Italy 2013-2015: the recovery comes through internet

3 December 2013

Early-bird offer
Book before 30 November and save 10%!
€ 780 + VAT instead of € 870 + VAT

Despite the economic downturn, the Italian TV market is still dynamic, and so it will be in the coming years. In 2013 the TV market is still in recession. In the following two years it will start its recovery, but as a whole it will be under the 2008 value. Even with a reduction of the investments, from 2014 advertising will be the most prominent resource again. There is an overall resource transfer to Other Players, mainly thanks to the new broadband services and to the development of thematic channels on the digital terrestrial television.

The TV Market in Italy 2013-2015 Report analyses this new scenario, outlining the next 3 year developments with the support of data, tables and charts. This Report provides the overall growth forecast, the resources breakdown (licence fee, advertising, subscriptions), split by platforms (DTT, satellite, broadband TV) and main players (Rai, Mediaset, Sky Italia)

For more information or to buy the report with a 10% discount, click here or contact us

The TV market in Italy 2013-2015 - Early bird offer
A New Report by ITMedia Consulting

THE TV MARKET IN ITALY 2013-2015

A unique study, the first one every year providing a comprehensive overview of the Italian TV market, with reliable forecast about players and resources.

Report features and benefits:

  • Trustworthy data by a company whose independence and competence are broadly acknowledged.
  • In-depth coverage of market trends and growth perspectives of platforms, resources and players in advance.
  • Help to develop business plans and strategies, taking into account all the upcoming changes.
  • Decisive data enabling more efficient market operations
  • Deep understanding of the stakes to be ahead of competitors with innovative and effective solutions.

And now even more priceworhty!
Book by 29 November 2013 and save 10%

€ 780 + VAT instead of € 870 + VAT

For further information or to buy the Report, click here or contact us

European TV market worth €95.1 billion - A new ITMedia Consulting Report

European TV market worth €95.1 billion

TURNING DIGITAL
THE TV MARKET IN EUROPE

The European TV market grew by a modest 0.9 per cent in 2012, reaching a value of €95.1 billion, while advertising revenues were down almost four per cent to €31 billion, according to the “Turning Digital” report from Italian consultancy ItMedia Consulting.

Despite growing by 3.7 per cent, the pay-TV market is slowing down and is now worth nearly €43 billion. Traditional sources of revenue (advertising on terrestrial channels and the TV licence fee) are taking resources from pay-TV and digital advertising. In 2012, the multichannel environment accounts for 56 per cent of market value, over €53 billion.

Among the top 5 markets, Italy, together with Spain, is the country most affected by the economic crisis, with a 12 per cent fall in advertising revenue and recording a major drop in the number of pay-TV subscribers. On the other hand, together with the UK (and Finland), Italy is the first all-digital country (100 per cent) and also has the highest number of channels on DTT

Market perspectives

The emergence of faster and widely accessible internet connection is having an impact on the television and movie sectors, the outcome of which is still hard to realize. Still, concepts like smart TV, pay TV or VoD have become more familiar than traditional direct television or movie viewing.

But the emergence and rise of connected viewing is changing the rules of the game, and is expected to increasingly keep doing so. Linear viewing is still resilient and will always have its place in the broadcast ecology. But the OTT proposition provides the video consumer with a more personal and unique viewing experience, as well as opening doors to a valuable new ecosystem for content providers. This is likely to start tipping the balance more toward on-demand in the years ahead

Television has changed the world. And its times is not over yet, as it can be the engine of a brand new entertainment experience. it has much to benefit from the digital revolution, and can help to shape it. Internet platforms, online games, social media, video portals, apps: they can all make strong TV brands even stronger


Turning Digital, now at the 11th edition, is a global analysis on television in 17 countries in Western Europe. It provides data and insights of the Big 5 markets (France, Germany, Italy, Spain and United Kingdom), with more than 100 pages and 70 tables and charts.

European TV market worth €95.1 billion - Read excerpts from ITMedia Consulting's Annual Report

Know more about

TURNING DIGITAL
A WRAP-UP TV EXPERIENCE

The 11th Annual Report by ITMedia Consulting

European TV market worth €95.1 billion
The European TV market grew by a modest 0.9 per cent in 2012, reaching a value of €95.1 billion, while advertising revenues were down almost four per cent to €31 billion, according to the “Turning Digital” report from Italian consultancy ItMedia Consulting.
Advanced Television

Download the table of content

Download the excerpt

Turning Digital, now at the 11° edition, is a global analysis on television in 17 countries in Western Europe. It provides data and insights of the Big 5 markets (France, Germany, Italy, Spain and United Kingdom), with more than 100 pages and 70 tables and charts.

 

For further information or to buy the Report, click here or contact us

Out today! Turning Digital - A wrap-up TV experience. ITMedia's Consulting Annual Report

TURNING DIGITAL
A wrap-up TV experience

The XI edition of ITMedia Consulting's Annual Report
Available today!

Table of content

  • The EU and the euro-area economy have been undergoing a protracted downturn: as every sector, the TV industry was heavily affected by the severe economic context, and in 2012, TV market revenue showed a modest +0.9% growth
  • As a consequence of the crisis of consumption and investments, European net TV advertising revenues decreased by almost 4% in 2012. Pay TV, while slowing down, yet marked a +3.7%
  • There are still strong differences among coutries, due to different regulatory frameworks and market conditions
  • The relationships between broadcasters and new entrants represent a critical element for the development of the market and the outline of strategies for the coming years

Turning Digital, with more than 100 pages and 72 tables and charts is the most authoritative and the broadest report on the TV market and its main trends in Europe

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Turning Digital - ITMedia Consulting's Annual Report, out on 10 September

TURNING DIGITAL
A WRAP-UP TV EXPERIENCE

The XIth edition of ITMedia Consulting's Annual Report

  • The EU and the euro-area economy have been undergoing a protracted downturn. As every sector, TV industry was heavily affected by the severe economic context, and in 2012, TV market revenue showed a modest +0.9% growth
  • As a consequence of the crisis, European net TV advertising revenues decreased by almost 4% in 2012. Pay TV, while slowing down, yet marked a +3.7%
  • There are still strong differences among coutries, due to different regulatory frameworks and market conditions
  • The relationships between broadcasters and new entrants represent a critical element for the development of the market and the outline of strategies for the coming years

Turning Digital, with more than 100 pages and 72 tables and charts, is one of the most authoritative and the broadest report on the TV market and its main trends in Europe

Table of content

Order form

For further information or to buy the Report, click here or contact us

Turning Digital - Last chance to save 10%

TURNING DIGITAL
A WRAP UP TV EXPRIENCE
XI edition of Itmedia Consulting's Annual Report
Avalilable September, 10

Our early booking offer will expire tomorrow!

Cover

  • How is the European TV market performing in this years of economic crisis?
  • Winners and losers: who has responded successfully to the economic downturn?
  • What are the strategies for the coming years?

 

 

 

Find out the answers in Turning Digital, ITMedia Consulting's Annual Report

DON'T MISS THIS CHANCE!

Table of content

Turning Digital - Ultimi giorni per risparmiare

TURNING DIGITAL
A WRAP UP TV EXPERIENCE

XI Rapporto Annuale di ITMedia Consulting
In uscita il 10 settembre 2013

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  • Per conoscere l'andamento del mercato televisivo nell'anno più difficile per l'economia mondiale
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  • Per analizzare i principali trend legati alla convergenza con il mondo Internet
  • Per avere, ad un prezzo ancora più conveniente, uno strumento indispensabile per capire il mercato , arricchito da tanti dati, grafici e tabelle

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Turning Digital: a wrap-up TV experience. Table of content

Turning Digital
A wrap-up TV experience

The XI edition of ITMedia Consulting Annual Report

10 September 2013

Table of content

Cover

  • How has the European television market performed during the economic downturn?
  • What are the main trends?
  • Which strategies will players adopt to face the growing competition of Over the Top?

Find out the answers in Turning Digital, ITMedia Consulting Annual Report

BOOK YOUR COPY NOW!


Early bird offer: EUR 2,250 instead of EUR 2,500

for orders received before 3 August 2013

For further information or to purchase a copy of this Report, please click here or contact us

Turning Digital, XI edition - Early bird offer

TURNING DIGITAL

The XI edition of ITMedia Consulting Annual Report

10 September 2013

  • How has the European TV market performed during the economic downturn?
  • What are the main trends?
  • Which strategies will players adopt to face the growing competition of Over the Top?

Find out the answers in Turning Digital, ITMedia Consulting Annual Report

Book your copy now!

Early bird offer: EUR 2,250 instead of
EUR 2,500 for orders filled before 3 August 2012

For further information or to purchase a copy of this Report, please click here or contact us

The new Annual Report by ITMedia Consulting - Save the date!

10 September 2013

TURNING DIGITAL

The XI edition of the ITMedia Consulting Annual Report

For further information, visit www.itmedia-consulting.com or contact us info@itmedia-consulting.com

The Internet Era of Tv - It's a Multiscreen World

To be released on 19 March 2013


Early bird offer: EUR 2,250 instead of EUR 2,500

for orders made prior to 15 March 2013

 

Reasons to buy it:

  • to know the current and future value of the Internet Tv
  • to know the role of multiscreen in this emerging market
  • to know success stories and players’ strategies
  • to benefit, at an even cheeper price, from an
    indispensable tool to understand the market and its transformations, enriched with data, graphs and tables


This 70-page Report comes with more than 40 tables/graphs. Book it now and enjoy 10% off (offer closes on 15 March 2013).

 

Table of content

For further information or to purchase the Report, please click here or contact us

New report Internet TV - Early bird offer

NEW REPORT INTERNET TV
IT'S A MULTISCREEN WORLD

Out on 19 March 2013

Early bird offer: EUR 2.250 instead of EUR 2.500

  • What will the profits be for Internet Television in 2013 and what are the forecasts for growth for the coming years?
  • What will the role of Multiscreen be in this emerging market?
  • Which business models are emerging?
  • What strategies will the main players adopt?

The new edition of Internet TV Report will answer these and other questions. It is an essential tool for everyone whishing to receive complete information and analysis about the main trends affecting the European broadband TV market.

Reserve your copy now

Special offer 10% off for orders received by 15 March 2013

For further information or if to purchase a discounted copy, please click here or contact us

Television and relevant markets

The new book by Augusto Preta
Out on 23 January

copertina13

The entertainment industry and, in particular, the traditional TV sector in Europe are going through profound changes, driven by factors of global dimension, such as the digitization of audiovisual contents and the convergence of media with telecommunications and internet.

The digitization of audiovisual contents has expanded transmission capacity and content offer: the switch-off process from analogue TV to the digital TV in many European countries has allowed the development of new channels, non-linear pay services and new business models. The convergence process is simply bringing a revolution: unprecedented level of innovation and consumer empowerment, new content providers and aggregators at global level (the so called “Over-The-Top” players: e.g., Facebook, Apple, Google, Netflix), new forms of content (e.g., user generated content and social media) and premium content (e.g., TV series). Online video content is resulting a key driver of internet traffic growth. In addition, new devices (smartphone, tablet, smart TV) and new online distribution services in between cinema & pay-TV are making consumers to watch TV everywhere and anytime.

Advances in the economic theory (e.g., the multi-sided market theory) have contributed in a better understanding of the complexity of the TV sector and its transformations. These contributions have shed lights on several aspects of the functioning of the sector, pointing out potential errors and risks that antitrust authority must take into account when performing their market definition analysis (e.g., SSNIP test).

In light of the industry changes and new economic models, the volume attempts to identify factors concretely affecting the definition of relevant product market in the TV sector provided by the European Commission and the national competition authorities in Europe. Indeed, the degree of evolution of these potential factors over the last ten years could suggest a revision of the existing market definitions, generally based upon the distinction between pay-TV and FTA-TV.

Based on a review of the issues highlighted in the most important antirust decisions in the TV sector, the paper suggests some indicators with the objective to monitor trends of several factors of increased substitutability and competitive pressure between pay-TV platforms and FTA-TV which, on a forward looking perspective, may require a revision of the definition of relevant antitrust market in the TV sector.

The following groups of indicators are suggested:

• Indicators of competitive pressure (substitutability) between the FTA-TV and pay-TV;

• Indicators of competition for the audience (competition for viewers);

• Indicators of competitive pressure of "non-premium" components of pay-TV offer (variety, quality);

• Indicators of relevance of film and football as key drivers for pay-TV subscriptions.

The study is divided into three parts. Part 1 describes the main economic features of the television industry and the value chain, highlighting the critical issues related to market definition and its implementation (the SSNIP test), due to certain features (eg, the nature of multi-sided markets) . Part 2 presents an overview of antitrust decisions of the European Commission and national antitrust authorities, highlighting the main distinction criteria developed by the antitrust authorities. Finally, Part 3 defines the indicators, applied to the national context, that track the evolution of the market and the existence of substitutability factors and increased competitive pressure between pay-TV and FTA-TV since the decision NewsCorp / Telepiù of 2003.

 

 

 

 

2012

The Internet Era of TV - Expanding entertainment. The new report by ITMedia Consulting

The Internet Era of TV
Expanding Entertainment

A new Report on Internet TV by ITMedia Consulting


In the new TV ecosystem, Over the Top TV represents the answer to the increased demand for flexibility in consumption and choice in content by the consumers who want to integrate their viewing with their online lives, sharing experiences with friends, often on second screen devices.
The current market is still at an nascent stage, and despite the uncertain economic framework, OTT revenue is expected to rise to €1.9 billion in 2015, with an annual growth rate of 53%.
Initially OTT video services in Europe will be dominated by advertising: at this stage, established players enter the internet arena as a mean to reduce losses, limit cord cutting and to increase viewers’ loyalty. Later on these services will also generate additional gains to traditional revenue streams. Indeed, advertising-based services will lose weight proportionally compared to transactional and subscription-based services.
As a matter of fact, the larger slice of OTT revenue will depend on the migration from home video entertainment based on physical supports to online rental services, e.g. Netflix and the likes, and on the spread of non linear and time shifted offerings of broadcasters and telcos (video on demand, catch up TV, PVR).
Meeting consumers’ expectations in terms of flexibility and choice will be key to the success of TV in the Internet age.
A very useful Report, even from a strategic point of view, an essential tool for understanding how Internet TV is developing in Europe, with more than 80 pages and over 40 charts and tables.

Table of content

 

For further information or to buy a copy of this Report, please click here or contact us


Released today: The internet Era of TV

Released today:

The Internet Era of TV
Expanding Entertainment

A new Report on Internet TV by ITMedia Consulting


In the new TV ecosystem, Over the Top TV represents the answer to the increased demand for flexibility in consumption and choice in content by the consumers who want to integrate their viewing with their online lives, sharing experiences with friends, often on second screen devices.
The current market is still at an nascent stage, and despite the uncertain economic framework, OTT revenue is expected to rise to €1.9 billion in 2015, with an annual growth rate of 53%.
Initially OTT video services in Europe will be dominated by advertising: at this stage, established players enter the internet arena as a mean to reduce losses, limit cord cutting and to increase viewers’ loyalty. Later on these services will also generate additional gains to traditional revenue streams. Indeed, advertising-based services will lose weight proportionally compared to transactional and subscription-based services.
As a matter of fact, the larger slice of OTT revenue will depend on the migration from home video entertainment based on physical supports to online rental services, e.g. Netflix and the likes, and on the spread of non linear and time shifted offerings of broadcasters and telcos (video on demand, catch up TV, PVR).
Meeting consumers’ expectations in terms of flexibility and choice will be key to the success of TV in the Internet age.
A very useful Report, even from a strategic point of view, an essential tool for understanding how Internet TV is developing in Europe, with more than 80 pages and over 40 charts and tables.

Table of content

 

For further information or to buy a copy of this Report, please click here or contact us

Content market and convergence. The new report by ITMedia Consulting

INTERNET TV

To be released on 17 April 2012

Early booking: €2.250 instead of €2.500

How has the internet TV world changed?

Following last year's success, once again ITMedia Consulting is dealing with Broadband TV, the engine of change in the world of content and convergence: penetration, market perspectives, business models, consumption modes, success stories, players’ strategies.

Easy to use and displaying quality data, this Report is a basic tool for everyone needing quick information and analysis of a really hot topic, destined to dramatically change the communication world.

Book your copy now and get a 10% discount!

Offer valid till 13 April 2012

For more info, contact us

The new Report by ITMedia Consulting. Coming soon

Content market & Convergence Report

A in depth analysis about a key point in the content world

will be released on

April, 17, 2012

info@itmedia-consulting.com

2011

The TV Market in Italy: 2011-2013

Release date: October 25th, 2011

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ITMedia Consulting was the first company which forecast the supremacy of Sky Italia (Report 2008) and the leadership of Mediaset in 2010 (Report 2009).

The 2011 edition of our Report, The Television Market in Italy 2011-2013, will once again present an important insight into the changing market.

October 25th, 2011: an appointment you cannot miss

In the fifth edition of its annual report, ITMedia Consulting describes the changes in the Italian TV market in the coming years with data, tables and graphics, forecasting the growth of different platforms, resources and major players. The Television Market in Italy has become an essential reference for professionals in this field to anticipate changes and trends in the Italian television market.

The Television Market in Italy: 2011-2013

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For further information or if you would like to purchase the Report please click here or contact us

Turning Digital: TV reloaded?

TURNING DIGITAL
TV Reloaded
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The 9th ITMedia Consulting Annual Report

Table of content


Key Findings

The TV industry benefited from general economic recovery and reported encouraging results. After the disappointing -3.1% in 2009, last year the TV market reached € 91.7 billion and increased its revenues by 5.6%.

Advertising offset the 2009 bad performance growing by 3.4%. However this is still less than the pre-crisis level. Pay TV once again proves to be the driver for the growth of the industry, growing by 9.6%.

In 2010, 87% of TV households in Western Europe watched digital TV, with an annual increase of 29%. Households equipped with a digital receiver were close to 170 million.

High-definition television (HDTV) has, over the last five years, firmly established itself as a key component of the TV offer, especially in pay-television bouquets. The number of HD channels has been growing rapidly, and niche channels are also becoming central to HD offerings.

The dramatic increase in market share of primarily US 3D blockbusters over the past two years seems to have contributed to a growing interest in 3D by European service providers and broadcasters.

2010 was indeed the year of Over-the-Top TV services. Pay-TV operators are aggressively expanding their on-demand portfolios, and incorporating their own OTT strategies with online content delivery, catch-up TV services, and support for portable devices.

Nearly all major cable, satellite and IPTV players are exploring TV everywhere systems and bringing traditional services over the top, while satisfying consumer demand for multi-screen access (PCs, games consoles, mobile handsets, tablets …) to on-demand content.

Next Generation TV on the International Press. 22 March 2011

ITMedia Consulting’s new Report Next-Generation Television: the Over-the-Top Challenge was presented by Advanced Television.

OTT 110% growth in Western Europe

Revenues from Over-the-top TV services are set for years of strong growth, according to the latest report by ITMedia Consulting.

In its ‘Next Generation Television’ report, the Rome-based consultancy predicts a 110 per cent growth per year by 2014 throughout Western Europe, including Italy. At the end of 2011, revenues of the entire sector amounted to €340 million, a fraction of the total revenue of TV broadcasters, but this figure will exceed €3 billion in three years.

Advanced Television, 11 March 2011

Read the article

For further information or if you would like to purchase a copy of this Report, please click here or contact us

Brochure and table of content

www.itmedia-consulting.com

White Paper on content - AGCOM. 27 January 2011

WHITE PAPER ON CONTENT

Agcom, the Italian Communications Authority, has just released a White Paper on Content available on its website.

The Study is the result of two years' investigation in this sector and has been coordinated by ITMedia Consulting managing director Augusto Preta.

Download the White Paper here

2010

Merry Christmas

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The television market in Italy: 2010-2012

November 8th, 2010

  • The Italian TV market is digital. At the end of 2010 less than 20% of households have analogue TV.
  • After a rather unfavourable time, due to the economic crisis, in the next 3 years the Italian TV market will grow at an average rate of 3.4%.
  • Advertising remains the market's main asset, though its growth is lower than that of pay TV, as it constantly remains below 50%.
  • As for TV advertising, Mediaset will remain leader and Sky will do the same with pay TV. Although Sky's core business market share has decreased, it will start to grow again in terms of value and subscribers and it will also become an important player in the advertising market thanks to the increase in its free DTT offer.
All this and much more in ITMedia Consulting new Report The Television Market in Italy: 2010-2012.

EUR 870 + VAT

21 pages - 19 tables/charts

For further information or if you would like to purchase the Report please click here or contact us

 

Download here Turning Digital Newsletter

Download here the latest issue of Turning Digital, the fortnightly newsletter by ITM Research, focusing on digital TV and content issues.

More information here

 

Fabio Colasanti named IIC President

Fabio Colasanti has been appointed the new President of the International Institute of Communications, a network that, since 1969, has gathered decision makers, regulators, academics and communications operators from 70 countries.

He succeeds Arne Wessberg, former President of the UER/EBU, who led the Institute since 2005.

Economist, telecom expert, Colasanti had, since  1977,  several prestigious assignments at the European level. He was Director General of DG Information Society from 2002 to 2010 and previously Director General of DG Enterprise from 2000 to 2002.

The IIC, non-profit association, can boast of a person of great prestige, who will contribute to the achievement of its goals: to promote worldwide debate on current topics concernig the telecommunications, digital media, radio and television broadcasting, the information technology and the world of convergence, and ensure use of communication as a positive factor for human and social change.

"I am proud to be leading the Institute through its next phase of development - the new President said. - As the longest-established, truly international, independent, non-profit organisation to cover the entire spectrum of issue facing the communications industry, the IIC plays a vital role as it explores the latest developments and what they might mean for the market and the society".

"With the appointment of Fabio Colasanti, the IIC takes a leading personality in the world of international communications - said Augusto Preta, President of the Italian Chapter of the IIC and CEO of ITMedia Consulting. - For our country is also a particular pride because it is the first italian President of the IIC. A recognition of the growing role had in recent years by the Italian Chapter in the life of this important body."

Released today: Content on the Net. Video Streaming & Downloading

16 March 2010

KEY FINDINGS

  • The internet will play an important role in the audiovisual media industry in the future.
  • ITMedia Consulting estimates that in Western Europe, total revenues generated by online video services will grow from €737 million in 2009 to €2.7 billion in 2013, with a compound annual growth rate of 39%.
  • Internet video services use two kinds of business models: pay and free. Pay business models are pay-per-download (DTO, DTR and rent VoD) and subscription. Free business models generally  use commercials inserted in the download content.
  • Two successful cases are Hulu, launched in March 2008 by NBC Universal, Fox Entertainment Group and ABC, offering commercial-supported streaming video of TV shows and movies either on PCs or TVs, and the BBC iPlayer, which offers catch-up TV and radio programmes broadcast on all BBC channels.
  • A new trend in online video distribution is the “Over the Top TV” (OTT). It allows people to view internet content which is delivered via broadband connection, and bypasses the traditional TV service providers.
  • Currently, watching online services is complementary to TV viewing in reaching audiences and creating value. Therefore, broadcasters will face and wisely deal with fierce competition coming not only from their rivals, but also from internet content providers, studios, networks and internet services providers.
For further information or if you would like to purchase a copy of this Report, please click here or contact us.
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Content on the Net: Video Streaming & Download The definitive Report on the online video market

Content on the Net: Video Streaming & Download

The definitive Report on the online video market

To be released on 16 March 2010

The video content industry is facing the relentless development of broadband connectivity and digitalization.

  • How will develop online video in the next years?
  • What will be the download and streaming revenues by 2013?
  • Which business models will emerge?
  • Which will be the main players’ strategies?

Find out in ITMedia Consulting's last Report
53 pages - 33 tables/charts

TABLE OF CONTENT

special offer: €2280 + VAT
for orders submitted by 10 March 2010

For further information or if you would like to purchase a copy of this Report, please click here or contact us.

Download & Streaming Video: the market in Europe The first complete report on the online video market

Downloading & Streaming Video: the market in Europe

The first complete report on the online video market

To be released on 16 March 2010

During the past 6 months the researchers of ITMedia Consulting have selected, collected and processed the data and documents that indicate the latest trends and markets of broadband content and online video in Europe.

The result is a unique study that for the first time measures and divides online video in two main parts: these include streaming and download. In addition, various aspects are analyzed: market penetration, business models, ways of use, success stories and the strategies of operators.

The high quality, easy to read Report is an essential tool for everyone who needs all information and analysis on current issues that are affecting the transformation and concepts of the world of communications.

special offer: €2280 + VAT
for orders submitted by 10 March 2010

Buy now
info@itmedia-consulting.com

www.itmedia-consulting.com

2009

Agcom has appointed Augusto Preta as an expert in an investigation on content market

Agcom has appointed Augusto Preta

as an expert in an investigation on content market

By del. n. 626/08/CONS, the Italian Authority for Communications has started a new investigation on content in the electronic communications market.

Augusto Preta, director of ITMedia Consulting and professor of Media Economics at the University of Sassari, has been appointed as an expert on the electronic communications market and the media industry. This is a prestigious appointment, as the importance of content is a major theme in the development of the communications market and the final paper will be a milestone document for regulators and media operators.

The investigation concerns the market structure and its supply chain, business models, the policy of exclusive rights, copyrights, the possible development of supply and demand, competition among platforms, growth of competition and pluralism, the guarantee of content access and net neutrality, the benefits to end users and forecasts about cultural, economic and social development.

Operators have 60 days starting from 11/12/2008 to send papers and opinions regarding the investigation to the Authority.

Audience, readings, contacts in Italy: media data in March

Audience, readings, contacts in Italy

media data in March

In March. there was a growth in a number of TV viewers in average per day compared to the same period of 2008, however, at a slower pace than in February when viewings of RAI were dominating. In March, by contrast, Mediaset overtook RAI by bringing up its share and all-day viewings early-evening viewing indicators. The results from RAI’s thematic networks offered via satellite and digital terrestrial, as well as kids’ channels are positive. Overall, Mediaset has added up 40.4% of share on average, whereas RAI and satellite networks succeeded in totalling up 39.9% and satellite networks respectively, LA7 3.1% and other terrestrial channels having 6.5%.

Radio listening also shows a growing trend, however, not such a good one as it used to in the previous years.
In March, there were 22 millions of internet users, an indicator which, despite of having been unaltered since the beginning of the year, is decisively gaining momentum.

The time spent on navigation varies from 21 to 29 hours per month on individual basis.

There have been registered on average 36 connections per person (which were 30 one year ago) and 84 web sites (70 in March 2008). Among the most popular web sites are search engines, followed by portals, whereas online communities are absolute leaders in growth rates.
Eventually, reading indicators of Audipress report a rise of 2.1% of periodical reading and 23.2 millions of readers on day average, mainly due to free press. Periodical readings are slightly down, but still coherent with statistics of 2007.

Chinese version

Adverting market: opportunities for advertisers to defy in economic crisis

Adverting market

opportunities for advertisers to defy in economic crisis

The advertising market in Italy and the rest of Europe has to face repercussions of economic crisis, a sharp drop in investments. To have an idea of the importance of this phenomena, it is enough to look at a decreasing trend in advertising investment, which dropped by 18.7% only in January.
Thus, the economic crisis is having a negative impact on this sector which is translated into a conservative behaviour of ad investors, an overall advertising budget cuts, and, importantly, a significant constraints on exploring broadband advertising. The last becomes one of the obstacles for further market development.

Nevertheless, some investments in advertising echoed in the market in 2008, if compared to the last year, allow to draw a general picture. It is obvious that, apart from radio, which has seen an increase of 2.3%, the only media that did signal a positive movement is Internet being up by 13.9%. Periodical and film have been dramatically cut down. However, it holds true also for TV advertising reaching a critical point with 1.2% decline from 2007, the tendency that is expected to prevail for the whole year for all media save Internet. As a matter of fact, the last continues to heat investment climate having investments to grow by 1.8% compared to 2007, an invincible upward trend for years. Starting from 2004 to date investments grew by 177%.
There different types of Internet advertising, however, AD banner proved to be the most popular form. AD banners’ advertising rose by 20% in 2008.

Which are the opportunities, if any, that Internet and broadband advertising have reserved for advertisers for the future? No doubt, it is a broadband demand that rapidly increases its pace dragged up by the rise in demand for video entertainment services, such as web TV, IPTV, HDTV, creating new contact points between advertisers and end user. In this light, a prudence should be given to the right evaluation of competitive advantage which coming advertising formats are said to deliver. The gist is that they allow to address a niche audience, highly differentiated and segmented, which traditional TV is deprived of.
One should not left out of consideration the promising opportunities offered by mobile broadband owing to the proliferation of handsets. This will definitely accelerate a wide use of services and growth of mobile networks. Such expectations inspires IT Media to expect the mobile advertising to grow by 76% in the next four years, up to 2.370 millions euro in 2012

Audience, readings, contacts in Italy: media data in April

Audience, readings, contacts in Italy

media data in April

In April the media share was granted to Rai Uno, which, on the average day, appears to be the most viewed channel, followed by Canale 5 with a minor share difference (40.5% vs 41.2%). It is worth noting that at the same time Italia 1 outruns its direct competitor Rai Due in terms of share. Sky holds 3.2% of the viewings followed by La7 with less share of 2.9%. The remaining satellite and digital terrestrial operators make up 6.4% and 5.9% accordingly. In general, there can be seen a stable upward trend in the viewings in comparison with the same period of 2008. However, the first months of the year were marked by larger audience which now tends to shrink.

According to the Audioradio’s survey on average radio listening in Italy, the leading position belongs to Radio Uno: among the commercial radios Radio DeeJay seems to have the highest score for young age- groups. The network navigators are unchanged accounting for 22 millions, the same figure of the last month. Search engines, portals and communities are dominating. The latter take on average about 4 hours 24 minutes a month per person. Then go online games which consume 3 hours 32 minutes and emails with 1 hour 25 minutes. On average each navigator connects to the internet at least 35 times, resulting in total 27 hours 45 minutes and 81 sites. Unlike 2008, when each web navigator made on average 31 internet connections and spent 21 hours visiting 67 sites, there is an evident shift.

The periodical readings went up by 2.1% compared to the previously conducted survey. The periodical readers the average day account for 23.2 millions. The Gazzetta dello Sport takes the lead bringing about 3.7 million of readers. The second place is given to Reppubblica with 3.1 million. Corriere has attracted more readers resulting in a 6.8% increase, whilst periodicals are slightly down.

New Report: The Television Market in Italy 2009-2011

New Report

The Television Market in Italy 2009-2011

To be Released on November 16, 2009

In our Reports we were the first to predict the growth and success of Sky television as a primary player in Italy.

Why our study is crucial for operators in the sector:

  • To provide unique and exact information, figures, tables and graphs of the television market.
  • To get a preview of the growth forecasts of the different platforms, resources and key players
  • To prepare business plans and strategies based on information that takes all the changes that will intervene in the coming years into account.
  • To obtain crucial information to operate in the market more efficiently.
  • To grasp the factors of competition and anticipate competitors with innovative and effective solutions.

Book now

For further information

Price: € 870 + VAT (electronic version)

23 pages, 20 charts

The Television Market in Italy: 2009-2011 (3rd Edition)

The Television Market in Italy

At the end of 2009, the Italian television market - license fee, advertising, subscriptions and services on demand to end-user - reaching a total of € 8.4 billion. With an annual growth rate which is just a bit more than 1%, the market will be worth at the end of 2011, € 8.9 billion.

The trend of the market will be influenced by the economic crisis. Advertising reduces in 2009 and rises again in 2011 (-2.1% per year over 3 years), pay-tv is growing (7.2% per year) thanks to DTT offer and limited distribution of IPTV.

These results emerge from the third Report the Television Market in Italy: 2009-2011, to be released on November 16 by ITMedia Consulting, a consulting company leader in the digital economy founded by Augusto Preta. The Report describes with data, tables and charts the changes that will face the Italian TV market in the coming years by providing, in a timely manner, forecasts of growth of different platforms, resources and key players.

In the Report there are considered ways of distribution and resources - advertising, license fees and revenues from pay television - in order to evaluate effectively the value of each platform and each operator within the system.

The Italian market is becoming increasingly digital and multiplatform. In 2011, one year before analogue switch-off, almost 22 million households will be digital, with a penetration of 92%. Analogue television, in fact, is destined to lose market share to the benefit especially of DTT, which, in 2011, will come in 56% of Italian households. The satellite will not grow much in terms of penetration due to market saturation, but it will remain secondary. IPTV will also enjoy a significant growth.

Great prospects for growth are also provided by the new television offerings on IP protocol, which have the advantage of being more flexible than the traditional platforms. This mode of transmission of the content is indeed faced with an evolution of its business model to offer what includes hybrid broadcast-broadband services, which allow the distribution of video over a broadband connection and directly connecting the set top box of the TV to PC (Over-the-top TV). Currently, these new services have a limited impact on the television market, but there will be a development since 2011.

Pay-TV is present in almost 40% of the population, and driven by increased digital penetration. In 2011 it will come in almost half of Italian households. Moreover, while advertising is the dominant source of terrestrial digital television, the satellite will continue to be supported mainly by subscriptions.

Despite the unfavourable period, and despite the substantial balance in the market shares of the three main players, the Italian television market is crossed by great dynamism.

According to ITMedia Consulting, in 2009, Sky Italia becomes first national operator, with € 2.7 billion in revenues from subscriptions and advertising, but it will again be passed by Mediaset in 2011. Within three years, the satellite operator will increase its revenues at an average annual rate of 2.7%.

Rai is the operator most affected by the crisis, but it will still, in 2011, hold 30% of the market.

Telecom Italia will remain a minor player in the television market. Divested assets in pay-per-view on DTT, it only offers pay services in IPTV, which, in 2011, will represent 41% of total revenues.

Mediaset will maintain the primacy of advertising, while Sky will be a leader in the field of pay TV, but both will reduce as a result of increased competition from multi-platform, its share within its primary market.

Audience and contacts: results of TV and Internet in October

Audience and contacts

results of TV and Internet in October

From the beginning of the year, television viewers have increased by 3.3%. With the exception of August, every month of the year there are increased viewers over the same period last year. In October there is a significant increase in viewers compared with September.

Thematic channels for kids and sports are the most viewed on satellite and digital terrestrial: Boing, confirming its first place also in October, followed by Sky Sports 1 and Disney Channel. Rai4 continues to occupy the first position (and fourth place). Following channels Fox and information.

Good results on the Internet: the users are 700 thousand more than the previous month, reaching 23.6 million. The monthly sessions remain steady at 37 while the page viewed redece(2009 against 2235 in September). Moreover the connection time stands constant, little more than an hour a day (33 hours and 9 minutes).

Positive comparison with October 2008, which shows a +10% of unique users (and October 2008 were 21.5 million), a +25% of time spent online (from 26 hours and a half to 33 hours).

Search engines remain the most visited sites, followed by portals, community, email and video. The highest growth are those news sites (+22% compared to October 2008), community (+20% compared to October 2008) and video / movies (+22% compared to October 2008).

Finally, users who connect to the Internet via mobile are 7.4 million. Nearly all users (7.3 million) visiting the general portal, 4.4 million ( 60%) visit the search engines, 3.3 million (44%) use mobile internet to check email, 2.7 million (about 1 / 3 of total) operate on news sites, while 2 million people use it for recreation (social networks, weather, music, sports etc..).

Article excerpt from Media Monthly Report for November 2009

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2008

Turning Digital: A changing TV world

Turning Digital

A changing TV world

In 2007, European television market grew by 4.7% as a whole, against +6.2% in 2006, thus accounting for neaqrly €89 billion.
Advertising reached €37.5 billion, +3.2 over 2006, more or less in line with the inflation rate. Most of the increase is attributable to new digital channels and IPTV offers, while traditional broadcasters records only modest growth performances. So innovative services, while still marginal are the liveliest segment of the whole advertising market, the Internet is becoming a more and more popular media, somewhere reaching the radio as the third advertising channels, afeter TV and press.

Pay-tv drives the market, reporting a growth of 9%, after three years of two digit growth rates and reaching €32.2 billion. On demand content is getting more and more popular, as well as a key feature for pay-tv providers, in order to attract more viewers.

Penetration of digital TV is moving ahead: at the end of 2007 there were nearly 90 million digital TV households in Western Europe, thus reaching 54% of European TV households. After the Netherlands, also Finland and Sweden completed the analogue switch off in 2007.

New platforms such as ADSL, FTTH are still struggling to get a place in the market. In spite of still being a marginal platform, the IPTV is reporting interesting figures: at the end of 2007 there were 5.2 million households subscribing to an IPTV service, half of them were located in France.

Alfer the first commercial launch of mobile broadcasting TV in Italy, in June 2006, other services followed in Germany, Finland and the United Kingdom. Other services are expected to launch with the EC mobile TV, most of them in Italy. In the UK the BT Movie service offered by Virgin Media had to close down because of poor results.

Main trends

Even though competition among platforms has not yet clearly indicated a winner, the multichannel diffusion has become significant everywhere.

Technological developments have allowed new models for content consumption. User generated content, on demand services, catch up TV, PVRs which allow the creation of individual schedules and skipping commercials are breaking up the traditional passive mode of content consumption.

Facing these phenomena, some TV players are actually proactive in creating cross-platform synergies, in order to exploit their expertise and brand across a multitude of platforms, thus increasing their profits.

This framework leads both to growing specialization and to the rise of global players, in fields such as content production that once used to be limited to national markets. On the other hand, the number of potential broadcasters increases and separation between roles gets less clear-cut: every operator can play dofferent roles at one time. The competitive scenario is changing substantially compared to the one we had been used to for the last twenty years.

More details in the Annual Report - Turning Digital

Broadband TV strategies

Broadband TV strategies

As latecomers to the multichannel TV market, telecom operators have faced some problems to make their presence felt.

The fact that they have found it more difficult to win over TV customers than cable operators found it to win over voice and broadband users is evicìdence that TV is inherently more complex, both technically and commercially, than the other parts of the triple-play and also perhaps that people tend to be more conservative when it comes to TV.

Operators face a difficult dilemma. They need to deliver a service that is at least the equal of cable, satellite or terrestrial TV in reliability, which implies that they have to keep things simple. At the same time the are under pressure to offer something distinct from the TV services that already exist in order to get people to make the switch which implies experimentation and complexity.

The jury is still out on what that dstinctiveness might mean in practice. This could include elements such as a much more intense degree of personalisation of TV, the merging of video with voice and data services, and the deliver of video services to a range of devices within the home and outside it, and the opening out of their TV platforms to Internet-based content providers. But technical complexity and uncertainty about what consumer might actually want remain as significant hurdles.

Telecom operators are still experimenting with different models to make IPTV works. But elements of a strategy that brings TV together with communication services are emerging.

Telecom operators which have entered the IPTV business over the last few years have tipically deployed IPTV in terms of the triple-play concept pioneered by the cable industry. IPTV in this context is seen as a way to counter the long-term decline in voice revenues through commodisation, voice competition from cable and fixed-mobile substitution.

With this in mind, telcos have typically launched IP-based walled-garden pay-tv services, supplemented by video-on-demand to compete directly with existing pay TV services. Differentiation has been achieved by way of competitive pricing and packaging.

More info in the Annual Report Turning Digital - A changing TV world

TV advertising in 2007

TV advertising in 2007

The year 2007 saw the strengthening of new TV technologies: the DTT success, the emerging IPTV offers, the diffusionn of audiovisual content over mobile phones, the proliferation of Internet video content settle a new audiovisual landscape, which is changing public's consuption habits.
The digital platforms offer their clients new services, often connected with interactivity: video on demand, catch up TV, forum and chat rooms with other video fans. The latter are just a fraction of the newest commercial formulas.

The advertising industry looks for alternative commercial formats, fitting this new framework. Split screen or product placenment try to compansate the decreasing shares of TV advertising, while on the Internet search engines, sponsored links and grafic formats accont for the largest share of the market growth.

In spite of this changes, the TV advertising market grew by 3.2% in volume in 2007. However, each country displayed different patterns: in Spain TV advertising is still quite a lively market, but in the United Kingdom the market is nearly still: only +1% over 2006. On the other hand, here the Internet represents 15% of the advertising market and in 2007 Google advertising revenue overcame those at Channel 4 and ITV.

57% of Europeans now regularly access the Internet each week. For the first time ever, 16-24 years olds are now accessing the Internet more frequently than they are watching TV - 82% of this young demographic use the Internet between 5 and 7 days each week while only 77% watch TV as regularly (a decrease of 5%since last year). 16-24 years olds also spend 10% more time surfing the Internet then sat in front of the television and almost half (48%) claim their TV consumption has droppen off as a direct result of the Internet.

While youth are putting online ahead of TV, the number of those watching TV has remained stable at 86% for the last three years.

The Internet is rapidly becoming a hub for all media with Internet users increasingly consuming media such as magazines, newspapers, radio and TV digitally.

The number of people watching TV, film o video clips online at least once a month has grown a massive 150% since 2006. This is accelerated by a further increase in broadband penetration - 8 out of 10 (81%) of all Internet users now use a broadband connection.

More info in the Annual Report Turning Digital

The TV market in Italy: 2008-2010. Sky supremacy

The TV market in Italy

2008-2010. Sky supremacy

This new report by ITMedia Consulting is an essential tool for players in the digital market. Supported by data, tables and charts it shows how the Italian TV market is changing and estimates growth rates by platforms, players and sources of revenue.

ITMedia Consulting estimates that DTT, which is to replace the traditional analogue TV, will be available in 80% of households. For the first time, families’ expenditure (licence fee + subscription) will overcome companies’ expenditure in advertising. Pay-tv is the most dynamic segment of the market. For this reason Sky will be leader in 2010 , followed by Rai and Mediaset.

The Report's conclusion is that the digital revolution may cause the end of the duopoly which has been affecting the Italian Tv market for years.

Order Form

Table of contents (17 pages, 18 tables/charts)

Broadband, Media and Advertising: The Future is Mobile

Broadband, Media and Advertising

The Future is Mobile

Among the strategies carried out by mobile players to face the declining voice ARPU, mobile broadband is now taking off in some countries, and is starting to realise its potential. In the next few years, a significant share of the revenue potential from mobile Internet services will be from handsets, rather than other devices. Improved handset functionality will contribute to the growth of both mobile Internet and infotainment services.

The mobile broadband modem market, including PC Cards, ExpressCards, USB devices and internal cellular modems, reached around 4.3 million units in Western Europe in 2007. With these figures, also mobile internet consumption is growing: we expect that at the end of 2008, nearly 24 million people will access the internet via a mobile phone, generating 5 billion revenue from mobile access, and they will be more than 51 million in four years time. The revenue from mobile broadband access is to reach 13 billion at the end of 2012. Thus, in four year times, access revenue will represent 12%of total mobile operators revenue.

As smartphones and similar devices become more common, it is reasonable to expect that content consumption on mobile networks will increase significantly. Video streaming to the handsets is also likely to become prevalent.

While smart-phone owners comprise a small percentage of the overall population of mobile phone users, they are heavy users of internet connections and mobile services. We estimate that by the end of 2008, 62 million Western Europeans, that is 22%, will use a smartphone. This rate will reach 33%, or 94 million users by the end of 2012, an increase by 53% in a few years.

Mobile TV and mobile video services consumption offered over broadcast, multicast and unicast distribution are projected to grow by 70% from an estimated user base of 25 million at the end of 2008 to 43 million users in 2012. ITMedia Consulting expects mobile entertainment will account for around 5% of mobile revenue at the end of 2008, just as revenue from internet access. However, the weight of these services is set to grow: mobile entertainment will nearly double its share, and access revenues will do even better, passing from 5% to 12% of total mobile revenue by 2012. Voice revenues will be the big loser, going from 75% of total revenue to 64%.

Among all media entertainment services, however, TV and video content account only for 15% of total revenue in 2008: music is the biggest source of entertainment revenue, with a 40% share, followed by games, with 17%, and other images, 16%. As a whole, mobile entertainment services will pass from €4.7 billion revenue at the end of 2008 to €9.6 billion in 2012.

As for video content, we expect that mobile TV and unicast video content – both VOD and TV – revenue will reach €2 billion by the end of 2008 in Western Europe. This figure includes both pay revenue and advertising revenue. More in detail, pay revenue from content service will amount to €672. By 2012 total revenue from TV and video content services will nearly double to €3.7 billion, whose €1.4 billion will be from pay services.

The development of the mobile entertainment market makes it interesting for all players involved, and specially for advertisers. advertising on mobile phones has huge potential to connect brands with consumers at any time of the day and within a specific location but it must be creative, relevant and non intrusive.

Despite early promising indications, the current financial crisis will slow the development of the mobile advertising market. Advertising buyers will reduce their budgets, and their attitudes towards experimenting with mobile advertising are likely to be conservative. ITMedia Consulting expects the European market for mobile entertainment – mobile and TV content - advertising will amount to €1.3 billion by the end of 2008, and it will reach €2.4 billion by the end of 2012, growing by 76% in four years, or at a 15% CAGR.

The mobile industry appears now the edge of a new phase of development: new proposition will offer consumers a good browsing experience on a new generation of smartphones, together with a true broadband experience as offered by HSPDA. As internet search functionality on the handset screen improves, the user experience will reach a level that could lead to a substitution in usage away from the PC.

Index of content, tables and figures

more info about the Report : info@itmedia-consulting.com

2007

Turning Digital: Horizontal Markets and New Business Models

Turning Digital

Horizontal Markets and New Business Models

The 5th Annual Report by ITMedia Consulting to be released on June, 26

As every year, ITMedia Consulting, sketches a picture of the DTV market, reporting whatever has happened in the recently ended year, and analyses actual trends.

In 2006 the European television market grew by 6.2% as a whole, against +7.4% in 2005, thus accounting for nearly € 80 billion.

Advertising confirms the trend of the previous year, growing by 3.4%, slightly more than in 2005, and collecting more than €36 billion. TV advertising has been stagnating and losing importance, if compared with the achievement of subscriptions revenues.

Pay TV is still the driver of the market, reporting a growth of 12.7%, and reaching €29.5 billion. Pay-TV penetration is still rising, and now 30% of households in Western Europe subscribe to a premium offer.

However, leading cable and satellite pay TV providers, relying on the classical premium pay TV model, are facing tougher market conditions in which to grow their subscriber bases, due to the multiplication of networks and delivering chances, and to the expansion of rich FTA DTT offers and the launch of several IPTV services.

Penetration of digital TV grew at a fast pace: at the end of 2006 there were 67.9 million digital TV households in Western Europe, thus reaching nearly a 41% of European TV households. The Netherlands completed the switch off in December 2006.

New platforms such as digital cable, ADSL, FTTH and mobile networks are now fully operative. At the end of 2006, there were 6 commercial mobile TV services running, with 450 000 users as a whole.

Audience fragmentation is getting more and more evident every year. Multichannel audience share, although split among a great deal of small channels, is constantly increasing. This also affects the advertising market. Now it is the Internet that is imposing itself everywhere as a major media. According to ITMedia Consulting, in 2006, internet advertising spending in Western Europe amounted to nearly €6 billion.

ITMedia Consulting is a leading, independent research and consulting firm in the framework of digital economics.

The New York Times quotes ITMedia latest work

The New York Times quotes ITMedia latest work

On Nov. 26, the authoritative newspaper,commenting the Italian media market, reported of the latest ITMedia Consulting work, an analysis evaluating the impact of the proposed new media law on the advertising market.

The study is available in Italian on Primaonline.it webpages.

In this short study, ITMedia Consulting analyses the advretising market, which represent one of the key points of the draft law, the second one involving the spectrum. The Report tries to stimulate considered remarks about rules and market, based on factual elements, made available to all industry players.

The Creative Industry: IPTV, User Generated Content and Social Networks

The Creative Industry

IPTV, User Generated Content and Social Networks

The new report by ITMedia Consulting available from February 26

Thanks to the convergence phenomenon and to continuous improvement in broadband coverage and capacity, all types of media content are now available through converged providers in triple-and quad-play services: TV, films, email, sport and the internet are available through one portal, often on many devices, even when on the move.

Convergence of media platforms and active attitude of consumer for content are leading to the personal media revolution, based on disintermediation of the value chain, where people are both editors and consumers. This is the creative industry

On the other side, other broadband content, such as IPTV, contribute to this process. IPTV’s weight is to grow significantly in the coming year, so that by 2010 ITMedia Consulting expects it will represent 12% of the pay TV market, exceeding €2.6 billion.

In the IPTV model, the on Demand component will grow faster than the classical pay TV model , that is premium tier. In 2010 the former will exceed the premium tier. Also Free VOD, that is advertisement supported VOD, will grow at a robust pace, till €320 million in 2010.

User generated content, UGC, the most advanced expression of the creative industry, has even more favourable economic outlooks. The technological discontinuity of the internet favours the success of social broadcasting platforms and social networks, mainly advertising supported.

ITMedia Consulting expects the UGC market will grow faster than the internet and IPTV: by the end of 2010, in Western Europe, it will exceed €2 billion, representing 18% of internet advertising market in Europe, and 35% of user generated content world market.

Growing involvement of mainstream players in such a dynamic environment poses a substantial challenge to the media and entertainment industry. Players feel the risk to be left behind by disintermediation, and only those who integrate better their business model with the new instances from the market, that is user generated content and premium content, will turn the risk into an opportunity and benefit from it.

THE CREATIVE INDUSTRY: IPTV, USER GENERATED CONTENT AND SOCIAL NETWORKS

The new Report by ITMedia Consulting, available from February 26. Dont'miss the chance to know more on the changing world

Only available in English.

Download the Table of content and the order form

***LIEN CASSÉ***

2006

The new ITMedia Consulting: where content and convergence meet

The new ITMedia Consulting

where content and convergence meet

Starting January 2006, Italmedia Consulting, the company founded and directed by Augusto Preta, changes and consolidates its European target. Today ITMedia Consulting Srl is born, a research and consultant company in the field of new media, digital radio and TV, content and convergence among internet, telecommunications and media. The headquarter is still in Rome, via Collina 24, but the international presence grows stronger, especially in Paris: there Albino Pedroia, former Director of Institutional Relations at Canal+, now ITMedia’s Managing Senior Consultant, will manage the international affairs.

ITMedia Consulting will have the strategic support of an Advisory Board, chaired by Franco Morganti and composed by outstanding national and international members, such as Peter Alexiadis, Enzo Cheli, Emmanuel Gout, Michele Grillo, Jean Claude Paris, Henri Pigeat and Antonio Sassano.

At the installation, Enzo Cheli said that “today there’s not a true access right, yet, that’s why we need a Communications Statute which may fill this constitutional gap, that becomes more evident as digital technology develops”.

Franco Morganti noticed that “convergence between TV and telecommunications opens new challenges and new business models, but not all are doomed to succeed over competitors”.

“In order to answer these urgent questions –says Augusto Preta, General Manager – ITMedia, thanks to the international profile and increased skills, is going to be a reference point both for businesses searching their strategic positioning or dealing with regulatory matters, and for Authorities and lawmakers that will have to rule the boundaries among neighbouring and interdependent industries. As it is shown by the latest developments about sport rights, digital terrestrial television, frequencies and mobile TV, these subjects are at the heart of the future of the communications industry”.

The Conference - Skills, creativity and networks: where is convergence heading?

The Conference

Skills, creativity and networks: where is convergence heading?

Will take place in the presence of Antonio Catricalà, President of the Competition Authority, and of Corrado Calabrò, President of the Communications Authority, on March 14, in Rome.

This will also be the first public appearance for ITMedia Consulting, the new research and consultant company in the field of digital media and convergence, headed by Augusto Preta.

The participants will analyse the most relevant issues relating to rights, content and convergence. Massimo Mucchetti, Corriere della Sera, will lead a debate among players and regulators, aimed to assess the developments and future perspectives of this strategic industry, at an international level.

Among those who have already confirmed their attendance: Claudio Petruccioli [RAI], Tommaso Pompei [Tiscali] e Corrado Sciolla [BT Albacom].

The event will take place on March 14, from 9.30 am, in Rome, Palazzo Marini, Sala delle colonne, via Poli 19.

Please, find here attached the programme of the Conference

Conference Skills, creativity and network

Speeches at the Conference - Skills, Creativity and Networks: where is convergence heading?

Speeches at the Conference

Skills, Creativity and Networks: where is convergence heading?

Speeches by ITMedia's Advisory Board Members at the Conference

Skills, Creativity and networks: where is Convergence heading?

are now available on this site.

Download and read speeches by:

Enzo Cheli - The Access Right
Emmanuel Gout - Mobile TV and DVB-H
Michele Grillo - The Relevant Markets
Albino Pedroia - The Digital Radio
Antonio Sassano - The Digital Dividend

Only Italian version available


Presentation by Augusto Preta, "Skills, Creativity and Networks: where is Convergence heading?" is included in ITMedia Consulting's Library and only available to ITMedia Premium Pack subscribers. Check for conditions at the Multiclient and Subscriptions pages].

  • Enzo Cheli - Access Right
  • Emmanuel Gout - Mobile TV and DVB-H
  • Michele Grillo - The Relevant Markets
  • Albino Pedroia - The Digital Radio
  • Antonio Sassano - The Digital Dividend
The Executive Summary of the 4th Annual Report

The Executive Summary of the 4th Annual Report

The fourth edition of ITMedia Consulting Annual Report
Turning Digital: towards a Multi-Platform Environment
is to be published on May, 8

A milestone document sketching a picture of the DTV market and reporting whatever has happened in the recently ended year.

The Executive Summary, with full Table of Content, is already available on this page.

For further information about orders or purchases, visit the Multiclient Products section on this site or contact us.

Special Offer Early Booking: 5% off for orders received before April, 21

Turning Digital 3rd Conference

Turning Digital 3rd Conference

SVOLTA DIGITALE

III Convegno di Studio

20 giugno 2006 – Roma
Palazzo Marini, Sala delle Conferenze
Via del Pozzetto 158



Programma

9.15
Inizio dei lavori: Presiede Valerio Zanone, Presidente Fondazione Luigi Einaudi.

Intervento di apertura: Antonio Catricalà, Presidente, Autorità Garante della Concorrenza e del Mercato

9.45
Presentazione del Rapporto Annuale “La Svolta Digitale”, Augusto Preta, ITMedia Consulting

10.15

Interventi di Enzo Cheli, Marcello Clarich e Fiorella Kostoris

11.00

Intervento di Corrado Calabrò, Presidente Autorità per le Garanzie nelle Comunicazioni

Tavola rotonda: Verso la fine del Duopolio?

Moderatore: Marco Mele, Il Sole 24 Ore
Partecipano: Rai, Mediaset, Sky Italia, Telecom Italia Media
Sono previsti interventi di DGTVi, Fondazione Bordoni, 3 Italia, Tiscali, Fastweb, Vodafone, Wind.

13.00
Conclude: Paolo Gentiloni, Ministro delle Comunicazioni*

* da confermare

Augusto Preta's presentation at the Conference: Turning Digital

Augusto Preta's presentation at the Conference: Turning Digital

ITMedia Consulting Annual Report 2006 - Turning Digital - towards a Multiplatform Environment was presented on Tuesday 20 June, at the Conference organized by Fondazione Luigi Einaudi with ITMedia.

The Ministry of Communications, Paolo Gentiloni, the President of the Communications Authority, Corrado Calabrò, as well as prof. Enzo Cheli, Marcello Clarich and Fiorella Kostoris attended the event.

Augusto Preta's presentation is now available.

***BROKEN LINK***

The TV market in Italy 2006-2008: Analysis and Perspecitves

The TV market in Italy 2006-2008

Analysis and Perspecitves

ITMedia Consulting has just released its new report. In this page you will find its main findings and the order form

The TV market in Italy 2006-2008:
Analysis and Perspectives
  • In 2005 the Italian TV market reached €7.4 billion. For 2006 we expect a 8.2% growth, thus reaching €8 billion. At the end of 2008 the TV market will be worthy more than €9 billion, recording an average growth by 7.4% yearly.
  • In 2005, 54% of total values was financed by businesses, whiles families accounted for 44%, including licence fee. In 2008 both companies and families will sport the TV market equally by 48%, the remaining revenues coming from wholesale operations among market players.
  • The main resource has been advertising, nearly €4 billion in 2005. Pay TV revenues, € 1 760 million, were higher than licence fee, € 1 480 million. For the coming years we expect pay TV revenues will increase faster than any other resource, thus exceeding € 2 850 million by 2008.
  • Actually, the pay TV market will be the most dynamic segment of the whole market. In this part of the market, satellite will still be the leading platform, but it will lose market share to the advantage of alternative networks, such as DTT, IPTV and mobile TV.
  • The digital TV market is growing: at the end of 2005 it accounted for less than 30% of the whole market, that is €2 billion. By the end of 2006 it will represent 32% and by 2008 39% of total value, that is €3.5 billion.
  • In the digital segment, advertising will be the fastest growing resource, thanks to relaunch of DTT as free multichannel platform. However, the digital TV market will be mostly financed by pay TV services.
  • The new platforms for TV content, that is IPTV and mobile networks, will display the greatest growth rates, although their income will still be a marginal share of total market value.
  • The analogue market is losing weight: it represented 73% of total market value in 2005, but its share will fall till 68% by the end of 2006, and will get till 61% by 2008.
  • In 2005, the main player was Mediaset, with a 36% market share, followed by Rai, 35%, and by Sky Italia, 24%. However, leaving out the licence fee, Sky overcomes Rai, being the second largest player. In 2006 Rai e Mediaset have been losing shares, till 33% and 35% respectively, while Sky is growing, holding 27% of the market.. By 2008 Rai and Mediaset will lose more market shares, to 31% e 33% respecitvely, while Sky will reach 29% of the market.
Camanzi, Clarich and Kostoris join ITMedia Advisory Board

Camanzi, Clarich and Kostoris

join ITMedia Advisory Board

The Company Strengthens to Face the Challenge of Convergence

ITMedia Consulting, the leading research and consulting firm in the field of content and media, internet and TLC convergence, enlarges its scope and welcomes new outstanding skills.

Andrea Camanzi, Marcello Clarich and Fiorella Kostoris join the Advisory Board, ITMedia strategic support. The Advisory Board is chaired by Franco Morganti and is composed of prominent personages, such as Enzo Cheli, Emmanuel Gout, Michele Grillo, Antonio Sassano, Peter Alexiadis, Henri Pigeat.

At the installation, Fiorella Kostoris said: ”I am really willing to cooperate with ITMedia Consulting, along with outstandig collegues like Andrea Camanzi, Marcello Clarich and the whole Advisory Board, in the communications industry, of striking importance in the global economy

Chairman Franco Morganti noticed that “the arrival of these influential persons gives ITMedia the chance to grow even further, by acquiring and consolidating those skills and international relevance which constitute necessary professional resources in a highly competitive sector in the global market”.

“Actually ITMedia Consulting has a strong international inclination – says Augusto Preta, General Manager of ITMedia Consulting – and more than on e third of its turnover comes from abroad, especially France, where the well known and much appreciated manager, Albino Pedroia, has his seat. Thanks to these increased skills, ITMedia Consulting sets itself as a major reference point both for companies in this sector, and for Governments and Regulators, that are to operate in the complicated convergence market. Before the deep changes of business strategies and the ongoing technological discontinuity, è quanto mai necessario che i mercati restino aperti e competitivi in modo da garantire alla industria italiana ed europea di continuare a giocare un ruolo da protagonista sui mercati globali.”

2005

The 3rd Annual Report now available

The 3rd Annual Report now available

After the first signs of recovery, in 2003, when the turnover of the industry had grown by 3%, now it seems as if the market has started again with the ancient pace. In 2004, TV market revenues grew by 6% as a whole, thus accounting for slightly more than € 74 bln. That’s definitely more than the euro-zone inflation rate, that is 2.4%.

Italmedia Consulting is proud to present you with its third Annual Report: Turning Digital: Competition among platforms, to be released on April 12. A unique appointment for decision makers and professionals in the media and digital content sector

Download the Order form!

Download the Executive Summary ***BROKEN LINK***

Forthcoming event: Italmedia Consulting will present the 3rd Annual Report

Forthcoming event

Italmedia Consulting will present the 3rd Annual Report

Forthcoming event: on June, 14 Italmedia Consulting will present the third Annual Report

TURNING DIGITAL:
COMPETITION AMONG PLATFORMS

The event will take place at the Federazione Nazionale della Stampa Italiana, corso Vittorio Emanuele 349, Rome

Great success for the II Conference: Turning Digital

Great success

for the II Conference: Turning Digital

Great success for the II Conference: Turning Digital - Competition among Platforms

Read more here [Italian version] ***BROKEN LINK***

Prof. Enzo Cheli's speech at the 2nd Turning Digital conference

Prof. Enzo Cheli's speech

at the 2nd Turning Digital conference

The introductory speech delivered by prof. Enzo Cheli at the Second Conference Turning Digital: Competence among Platforms is now available on Italmedia Consulting's web site.

Italian version only

Cheli ***BROKEN LINK***

MOBILE TV: Time for a Choice, to be released on December 12

MOBILE TV

Time for a Choice, to be released on December 12

Italmedia Consulting is proud to present you with its new Report

MOBILE TV: TIME FOR A CHOICE

to be released on December 12

A unique appointment for decision makers in the field of digital content and convergence.

For further information, visit the Multiclient section of our site or download here the order form.

Contact us

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