The television market in 2016 shows clear signs of recovery after a period of stagnation and profound crisis in the industry. Total revenues have increased thanks to additional revenue from licence fees, the growth of advertising and the slight recovery of the pay TV after a year of recession, mainly due to broadband offers.
The advertisement shows encouraging signs of recovery after a long period of recession and stagnation, thanks to a series of factors: the recovery of generalist channels (in particular Rai), thanks to the great attraction and popularity as the Olympics and European Football Championship events ; a better quality offer, also due to increased competition and consolidation of major international operators in the thematic channels markets on DTT; strong growth of online revenues. All this has resulted in a growth rate of around 6% in 2016, which allowed this resource to reach nearly 40% of total revenues, overtaking the pay-TV.
In 2016 the total market grew by a total of € 404 million, at a rate of over 5% compared to 2015.
Is this a permanent or temporary recovery? ITMedia Consulting's Report on "The Television Market in Italy: 2016-2018" will address this crucial question.
The new report is analyzing the new scenario, outlining with data, tables and charts, the changes that will take place in the next three years. The report provides growth forecasts for the overall market as well as individual resources (license fee, advertising and subscriptions), for different platforms (terrestrial, satellite, Broadband TV), and the market shares of the main players in Italy (RAI, Mediaset, Sky).