The X edition of ITMedia Consulting Annual Report

18 September 2012

Table of content

• How has the European television market performed during the economic downturn?
• What are the main trends?
• Which strategies will players adopt to face the growing competition of Over the Top?
  
  

You will find the answers in Turning Digital, ITMedia Consulting Annual Report

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TURNING DIGITAL

The IX edition of the ITMedia Consulting Annual Report

9 June 2011

EUR 2,500 + VAT

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Key Findings

The TV industry benefited from general economic recovery and reported encouraging results. After the disappointing -3.1% in 2009, last year the TV market reached € 91.7 billion and increased its revenues by 5.6%.

Advertising offset the 2009 bad performance growing by 3.4%. However this is still less than the pre-crisis level. Pay TV once again proves to be the driver for the growth of the industry, growing by 9.6%.

In 2010, 87% of TV households in Western Europe watched digital TV, with an annual increase of 29%. Households equipped with a digital receiver were close to 170 million.

High-definition television (HDTV) has, over the last five years, firmly established itself as a key component of the TV offer, especially in pay-television bouquets. The number of HD channels has been growing rapidly, and niche channels are also becoming central to HD offerings.

The dramatic increase in market share of primarily US 3D blockbusters over the past two years seems to have contributed to a growing interest in 3D by European service providers and broadcasters.

2010 was indeed the year of Over-the-Top TV services. Pay-TV operators are aggressively expanding their on-demand portfolios, and incorporating their own OTT strategies with online content delivery, catch-up TV services, and support for portable devices.

Nearly all major cable, satellite and IPTV players are exploring TV everywhere systems and bringing traditional services over the top, while satisfying consumer demand for multi-screen access (PCs, games consoles, mobile handsets, tablets …) to on-demand content.

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"Turning Digital. Hybrid TV drives the transition from broadcast to broadband”

Release date 16 June 2010

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The new report is the eighth in our series and provides an in-depth, up-to-the-moment analysis of the evolution of the TV industry in Western Europe, packed with all the essential data you need on the topic.

This indispensable and detailed study analyses the impact the economic crisis had on the TV market last year.

We examine the strategies TV operators have used to try to limit damage from recession. Many important changes happened in 2009:

• Pay-TV revenues finally outstripped advertising revenues, becoming the first revenue stream in the European television market.
• For the first time in recent years, the European television market reported a 3,1% decline, compared to 2008.
• For the first time, advertising revenues reported a double-digit decline in the Big Five countries.
• For the first time, digital terrestrial television households have overtaken digital satellite households.

Key features of this 68-page report also focus on the following sections:

• The TV Market in 2009
• The Multichannel Television Market
• Digital Television in Western Europe
• The Digital Switchover Process
• Hybrid Television
• Connected TV and TV Widgets
• Over-the-Top Services
• Multiplatform TV
• 3D TV
• TV programming online
• The Online video copyright debate
• And much, much more!

Why should you get your own copy of the report?

In 2010, no TV player can afford to miss this study because, among other issues, this report examines:

• How has the European TV market performed during the economic crisis?
• Who has grown? Who has failed to limit damage?
• What strategies will players adopt for the coming years?

You will find the answer in Turning Digital, the ITMedia Consulting Annual Report.

This is one of the most comprehensive TV industry reports available, offering you a complete snapshot of the current state of the Western European television market, including a complete analysis of the evolution of TV content delivery methods and new challenges waiting for the players involved.

Who should read the report?

• Any company wishing to gain competitive advantages in a highly aggressive TV world
• Industry consultants
• Analysts
• Regulators, decision makers and people of influence in the Media and Telecom industries

For further information or if you would like to purchase the Report click here or contact us

Published on June 15th, 2009

Published on June 30th, 2008

The VI ITMedia Consulting Annual Report on Digital Television in Europe analyses the trend of the audiovisual market in Europe, sketches a picture of the market and its resources and outlines the development of digital platform, with forecasts and strategies, focusing on the following questions:

• >what will be the role of television in a costantly evolving market?
• what impact will the new media have on advertising investments across Europe?
• what will be the keystone in a global competition?

Released on June 26th, 2007

As every year, ITMedia Consulting, sketches a picture of the DTV market, reporting whatever has happened in the recently ended year, and analyses actual trends.

• In 2006 the European television market grew by 6.2% as a whole, against +7.4% in 2005, thus accounting for nearly € 80 billion.
• Advertising confirms the trend of the previous year, growing by 3.4%, slightly more than in 2005, and collecting more than €36 billion. TV advertising has been stagnating and losing importance, if compared with the achievement of subscriptions revenues.
• Pay TV is still the driver of the market, reporting a growth of 12.7%, and reaching €29.5 billion. Pay-TV penetration is still rising, and now 30% of households in Western Europe subscribe to a premium offer.
• However, leading cable and satellite pay TV providers, relying on the classical premium pay TV model, are facing tougher market conditions in which to grow their subscriber bases, due to the multiplication of networks and delivering chances, and to the expansion of rich FTA DTT offers and the launch of several IPTV services.
• Penetration of digital TV grew at a fast pace: at the end of 2006 there were 67.9 million digital TV households in Western Europe, thus reaching nearly a 41% of European TV households. The Netherlands completed the switch off in December 2006. New platforms such as digital cable, ADSL, FTTH and mobile networks are now fully operative. At the end of 2006, there were 6 commercial mobile TV services running, with 450 000 users as a whole.
• Audience fragmentation is getting more and more evident every year. Multichannel audience share, although split among a great deal of small channels, is constantly increasing. This also affects the advertising market. Now it is the Internet that is imposing itself everywhere as a major media. According to ITMedia Consulting, in 2006, internet advertising spending in Western Europe amounted to nearly €6 billion.

published on May 8th, 2006

The fourth edition of ITMedia Consulting Annual Report is a milestone document sketching a picture of the DTV market and reporting whatever has happened in the recently ended year.

Released on April 12nd, 2005

After the first signs of recovery, in 2003, when the turnover of the industry had grown by 3%, now it seems as if the market has started again with the ancient pace. In 2004, TV market revenues grew by 6% as a whole, thus accounting for slightly more than € 74 bln. That’s definitely more than the euro-zone inflation rate, that is 2.4%.

Italmedia Consulting is proud to present its third Annual Report: Turning Digital: Competition among platforms, to be released on April 12. A unique appointment for decision makers and professionals in the media and digital content sector.

19 March 2013

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• Online video revenue in 2013 and forecast to 2016
• Role of Multiscreen
• Emerging business model
• Strategies adopted by main players

The new edition of the Internet Era of  TV Report covers these and many other topics. It is an essential tool for everyone whishing to receive complete information and analysis about the main trends affecting the European broadband TV market.

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release date: 17 april 2012

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Key findings

• The Internet is rapidly becoming an alternate vehicle for the delivery of video and TV content directly to consumers.
• In the new TV ecosystem, Over the Top TV represents the answer to the increased demand for flexibility in consumption and choice in content by the consumers who want to integrate their viewing with their online lives, sharing experiences with friends, often on second screen devices.
  
• The current market is still at an nascent stage, and despite the uncertain economic framework, OTT revenue is expected to rise to €1.9 billion in 2015, with an annual growth rate of 53%.
• A very useful Report, even from a strategic point of view, an essential tool for understanding how Internet TV is developing in Europe, with more than 80 pages and over 40 graphs and tables. Don't miss it.

Table of content

Release date 15 March 2011

EUR 2,500 + VAT

• What will the profits be for Next-Generation Television in 2011 and what are the forecasts for growth for the coming years?
• What will the role of OTT e Connected TV be in this emerging market?
• Which business models are emerging?
• What strategies will the main players adopt?

The 7th Content Market & Convergence Report on Next-Generation Television, will answer these and other questions. It is an essential tool for everyone who wants to receive all the information and analysis regarding the main trends that are affecting the European broadband TV market.

Reserve your copy now

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Brussels

The definitive Report on the online video market

16 March 2010

€ 2 400 + VAT

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During the past 6 months the researchers of ITMedia Consulting have selected, collected and processed the data and documents that indicate the latest trends and markets of broadband content and online video in Europe.

The result is a uniq

ue study that for the first time measures and divides online video in two main parts: these include streaming and download. In addition, various aspects are analyzed: market penetration, business models, ways of use, success stories and the strategies of operators.

The high quality, easy to read Report is an essential tool for everyone who needs all information and analysis on current issues that are affecting the transformation and concepts of the world of communications.

TABLE OF CONTENT

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Released on December 3, 2008

Buy it at a special price € 2,040 + VAT
instead of € 2,400 + VAT

In the next few years Mobile Broadband will be a key driver for ICT as well as media investments.

Market players - content providers, broadcasters, media and internet companies, broadband platforms and telephone operators - will be all involved in such a shift and shall be able to take advantage of the market developments.

IT Media Consulting estimates that by end of 2008 almost 24 million users in Europe will access the internet via mobile phone, generating € 5 billion revenue.

• What will the weight of mobile entertainment services be compared to voice services?
• How will mobile phone usage change and which strategies can be shaped by the main players?
• What new opportunities for advertisers?

The answers in the new Report by ITMedia Consulting, "Broadband, Media and Advertising. The Future is Mobile", 50 pages of figures, tables and charts explaining how convergence will boost Mobile Broadband.

Index of content, tables and figures

Released on March 2008

Buy it at a special price € 1,540 + VAT (30% discount)
instead of € 2,200 + VAT

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The future of video content market is online. The phenomenon reached a world dimension, thanks to the diffusion of broadband and involves viewers, producers, content providers and the mainstream broadcasters. In Europe, at the end of 2007, its revenue amounted to €116 million and this figure will grow consistently, reaching €701 mln by the end of 2011.

The download to rent (DTR) services, which represents 80% of the market and whose value is €91 million, are going to generate most of the revenues, reaching €497 million in 2011, even if their market share will decline in favour of the download to own (DTO) services and the free content ones, whose revenues will be, thanks to advertising, 38% of the total revenues in 2011.

This report of ITMedia Consulting, The Online content market in Europe, concentrates also on the evolution of business models and on how they are re-defining the value of content in the digital era. In particular the study analyses how digital convergence is changing the users’ habits, increasing their demand of content, and how content producers and broadcasters can benefit from this situation increasing their margins and revenues.

This market study will answer these key questions:

• Online content in Europe: revenues and growth forecasts until 2011
• How broadband content is changing business models?
• How can be offered digital content? The three business models: transactional, subscription and ad supported
• The users: who downloads digital content and why?
• What are the opportunities of advertisers in the digital content era?
• The different strategies of content providers

Released on February 2007

Buy it at a special price  € 1,100+ VAT (50% discount)
instead of € 2,200 + VAT

During the last years, IPTV has known significant growth rates, and several services have been launched since 2001, when Fastweb appeared on the Italian market with the first IP based broadband triple play offer. This evolution is based on the belief that broadband is to be the medium which will convey entertainment content in the near future.

Mainstream broadcasters are approaching this new distribution channel. In the UK Channel 4 has made available part of its programming online, with a service of previews and catch up TV. The BBC is promoting the iPlayer project, which should provide a seven-day catchup service featuring a large proportion of programming available for download over broadband, as well as simulcasting services over the internet. The service should also make selected radio programmes available as downloads without digital rights management restrictions. A corresponding catch-up service would also be available to cable and broadband video services, elements of which are already provided through video-on-demand.

Broadband seems to be the next TV vehicle, as it is also shown by growing interest of advertisers towards the internet. The increased growth in online usage has lead to greater support from both lower & higher spenders to include online in their marketing strategies.

Personalization of offers leads to the development of on demand supply, based on libraries. Users generated content and file sharing are spreading. More and more users are leaving behind physical supports in favour of digital –whether legal or not- download from the net. In all the major markets, consumption of traditional TV is decreasing to the advantage of internet browsing. Among the youngsters internet is getting the heart of their social relations and spare time.

Finally, the audiovisual industry is to face this new dynamic environment, and so is TV under its most innovative version, such as IPTV and triple play offers.

4 December 2012

The year 2012 represents a turning point in the Italian TV industry. The economic recession affects the TV market:  the severe crisis of the advertising market comes along with the first drop of pay TV resources ever, which had been the engine of growth for the last decade.

As a result, the market falls by 5%.

Once the switchover has been completed, the DTT will start reducing its penetration among primary TV sets. On the other side, satellite doesn't stop its growth. But according to ITMedia Consulting, the new broadband TV platforms will be the fastest running: thanks to the development of broadband, better quality, and a wider range of services and more competitive prices, they will pass from 2% households to 8% at the end of 2014.

The advertising downturn hit Mediaset and Rai most: at the end of the year both recorded a double digit loss, higher than the overall market decline. Sky's advertising hangs in, also because of good performances on DTT. Telecom Italia's advertising performs well, too.

Two clear trends can be identified: on the one hand, the audience growth will result in higher revenues on DTT, especially on behalf of third-party content providers. On the other side, broadband development will enable the increase of linear offers and, above all, non linear over the top services also by new entrants.

25 October 2011

The Italian television market has now turned digital. By the end of 2011, six months away from the switch-off, the analogical TV is still present in the 5% of the households.

Market saturation will result in a substantial stabilization of the penetration of the different platforms: the forecast is that the share of the digital terrestrial TV (DTT) will drop, the digital satellite TV (DTH) grows to a limited extent and the broadband TV (BBTV), which is now taking off among the operators as an alternative content distribution platform, will have a rather limited penetration, despite an increase in the number of subscribers.

The television sector in Italy shows the signs of a recession for the first time: € 8,8 billion by the end of 2011, slightly lower than in the 2010.

Mediaset, leader in 2011, will be affected by the slowdown in advertising revenues and this will help Sky, which will pick up in the following two years. Rai will decrease slightly its market share.Telecom Italia will remain a minor player in the television market, but it will grow significantly due to the upward trend in advertising revenues, in contrast with the rest of the market players.

8 November 2010

The Italian TV market is digital. At the end of 2010 less than 20% of households have analogue TV.

DTT is the most common platform, and, at the end of 2010, it covers more than 50% of households; this percentage goes beyond 2/3 if we refer to only the digital market.

After a rather unfavourable time, due to the economic crisis, in the next 3 years the Italian TV market will grow at an average rate of 3.4%.

Despite a great dynamism, the market is highly concentrated, as three players share more than 90% of the market.

As for TV advertising, Mediaset will remain leader and Sky will do the same with pay TV. Although Sky's core business market share has decreased, it will start to grow again in terms of value and subscribers and it will also become an important player in the advertising market thanks to the increase in its free DTT offer.

16 November 2009

At the end of 2009, the Italian TV market (TV fee, advertising, subscriptions and on demand services) will be worth a total of €8.4 billion, growing to €8.9 billion in 2011, according to the latest research from ITMedia Consulting.

DTH operator Sky Itala will become the largest broadcaster with €2.7 billion in revenues from subscriptions and advertising, but due to the recovery of the advertising industry in 2011, will be again surpassed by Mediaset .

The consultancy firm predicts that at the end of 2009 some 66 per cent of  Italian households will be digital, a figure that will grow to 92 per cent in 2011.

29 September 2008

3 October 2006

In 2005 the TV market reached €7.4 billion. For 2006 we expect a 8.2% growth, thus reaching €8 billion. At the end of 2008 the TV market will be worthy more than €9 billion, recording an average growth by 7.4% yearly.

The main resource has been advertising, nearly €4 billion in 2005. Pay TV revenues, € 1 760 million, were higher than licence fee, € 1 480 million. For the coming years we expect pay TV revenues will increase faster than any other resource, thus exceeding € 2 850 million by 2008.

Actually, the pay TV market will be the most dynamic segment of the whole market. In this part of the market, satellite will still be the leading platform, but it will lose market share to the advantage of alternative networks, such as DTT, IPTV and mobile TV.

The new platforms for TV content, that is IPTV and mobile networks, will display the greatest growth rates, although their income will still be a marginal share of total market value. Mobile TV will get important results as for users, but it will also have to face their lower propensity to expense for TV content [average ARPU], compared with other platforms

The digital TV market is growing: at the end of 2005 it accounted for less than 30% of the whole market, that is €2 billion. By the end of 2006 it will represent 32% and by 2008 39% of total value, that is €3.5 billion.

Greatest dynamism linked to the digital developments and to the existence of several platforms will spur competitiveness and will lead to a reduction of the main players market shares.