Founded in 1992 by Augusto Preta as Italmedia Consulting, the company has established a strong position in digital television and content access markets, progressively expanding its activities at the European level.

In 2006, the firm was rebranded as ITMedia Consulting, consolidating its focus on the evolving dynamics of the digital and convergence markets.

Today, ITMedia Consulting provides strategic advisory services across two main areas: business and policy.

The firm offers a comprehensive range of services, including market analysis, economic and regulatory advisory, and legal support.

ITMedia Consulting combines strong expertise in digital content and the data economy, supporting clients in key decision-making processes related to rapidly evolving convergence markets.

Areas of expertise

• Market analysis and strategic insights
• Advisory to operators (digital TV and broadband TV) on content access issues (e.g. entry barriers, pricing)
• Competitive assessment and development of new business models in convergence markets (multiscreen, companion devices, social platforms)
• Development of new products and services
• Support in mergers and acquisitions in media and electronic communications
• Advisory in regulatory consultations and market reviews at European and national level
• Analysis of the impact of European directives and national regulation
• Market entry strategies for international operators
• Legal advisory, including opinions and contractual agreements
• Consumer demand modelling for convergence services
• Research on next-generation networks, 5G, big data and artificial intelligence