A report by ITMedia Consulting has shown that the Italian TV market in 2013 was worth €7.73 billion, a drop of €307 million or 4 per cent over the previous year.

However, the TV market should grow over the next two years, reaching €8.12 billion by the end of 2015, thanks to the recovery of the advertising market, which will represent 40 per cent of total revenues.

The TV advertising segment was worth €3.5-3.6 billion this year, compared to €3.92 billion in 2012, while the expectations for the period 2014-2015 are positive, reaching €4.3-4.5 billion.

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Branislav Pekic, Advanced Television, 12 December 2013

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