Falling advertising revenues will lead to pay-TV becoming the main source of income in 2009, forecasts Milan-based ITMedia Consulting in its seventh annual Turning Digital report which analyses the state of the TV market in 17 European countries.
Digital TV is now present in two thirds of European households (100 million), compared to 54% in 2007, adding 18.6 million in one year. Digital terrestrial has already matched satellite as the digital TV access platform of choice: in 2009 – forecasts ITMedia – it will surpass it.

Broadband TV News, 02 July 2009
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