Italian experience: Just over five million digital terrestrial receivers had been sold in Italy by the end of February, according to market researches Gfk.

Augusto Preta, general manager of consultancy ITMedia Consulting, said that government subsidy was the main reason behind MHP's wide penetration.[...]

Preta said that only 10 per cent of people with MHP boxes used them regularly to watch digital television. Most viewers use them to access pay-per-view services and then switch back to analogue television. Italy's highly regionalised television market, home to around 400 analogue channels, is one likely reason.

New Media Markets, April 27 2007
Every year ITMedia Consulting publishes a multi-client research exploring the hot topics in digital communications.
click here to find more

ITMedia Consulting uses cookies to make this website better. You can change your cookie settings at any time. If you continue without changing your browser settings, we'll assume that you are agreeing to our use of cookies.