..."Multichannel growth is boosting overall European TV revenues, up 5.6% to $120 billion in 2010, while upping the amount of time spent in front of the tube by an average 2.7%, according to a recent study by Italy's ITMedia Consulting."

The key change in this new landscape is that auds for free DTT and pay TV channels are growing at the expense of traditional stations.

..."channel multiplication is mostly due to existing players expanding their services, rather than a proliferation of new ones, says analyst Augusto Preta, who heads Rome-based ITMedia Consulting. In the U.K., for example, the incumbents -- BBC, ITV, Channel 4 and Channel 5 -- now have a combined total of DTT 26 channels."

Variety., Mar. 23/03/2012

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