Out today VOD in Europe: 2019-2022


The Netflix's Throne

A bright present and a brighter future for Video on Demand. This is the result of the ITMedia Consulting Report Video on Demand in Europe: 2019-2022 - The Netflix's Throne, which predicts VOD finally surpassing € 10 billion mark in 2022, keeping with a still double-digit CAGR of 12%. The total revenue growth in a 4-year timespan (2018-2022) will be an impressive € 4 billion.

The demand for OTT content is ever-growing, and thanks to tangled content licensing agreements viewers can now navigate multiple services to see the TV shows and movies they are interested in. Consumers are more seeking a combination of functionality, high-quality original content and low price, and Netflix has always chosen to invest into original content programming and its library. Netflix has demonstrated continued growth in both its primary markets of the US and UK, as well as France and Germany. With more than half the total SVOD revenues in Europe, Netflix beats all other players.

But now, content owners are starting to roll out their own streaming services (see Disney and Apple), and the notion derived from that fact that if content producers do not own the streaming mechanism, those who own the services will decide to deliver competing content. All the challengers try to catch the Netflix's throne by means of huge content production investments, technological advancements, cross-sector partnerships and consolidation.

Moreover, with the growth of video viewing on smartphones and tablets, traffic from these devices keep on growing as a percentage of total Internet traffic, with the hype on 5G that is growing up day after day following the increasing number of field trials, commercial launch announcements and so on. Furthermore, the video pushes on the traffic is heavier because of the introduction of Ultra-High-Definition (UHD), or 4K, video streaming. By 2022, more IP traffic will cross global networks than in all prior “internet years” combined up to the end of 2016. In other words, more traffic will be created in 2022 than in the 32 years since the Internet started. 

For further informations read the Table of contents

To buy the report click here or This email address is being protected from spambots. You need JavaScript enabled to view it.

Video on Demand in Europe: 2017-2020

Big Numbers, Big Data


Il mercato del video on demand nell’Europa occidentale varrà 4,2 miliardi di euro alla fine del 2017, facendo registrare una crescita del 16% rispetto al 2016. Ma la corsa non accenna a fermarsi, visto che il VOD crescerà di ulteriori € 2,5 miliardi di ricavi nel prossimo triennio. Il Transactional Vod (Tvod), cioè il servizio per cui si paga solo i contenuti che si vedono, è destinato a ridurre la propria quota di mercato dal 37% del 2017 al 27% del 2020 a vantaggio dello Svod, cioè il modello Netflix, per cui si paga un abbonamento fisso mensile per accedere a tutto il catalogo, con tassi di crescita ampiamente superiori al Tvod.

Dal punto di vista geografico, si conferma la leadership di Francia, Germania e Regno Unito che, seppur molto differenti tra loro, rappresentano i più importanti Paesi nell'Europa occidentale. ITMedia Consulting stima infatti che i ricavi totali dei "Big 3" saranno di 2,7 miliardi nel 2017 e aumenteranno fino a 4,1 miliardi nel 2020 (+15% all’anno). Con una popolazione attorno al 40% del totale, questi tre Paesi garantiranno oltre il 60% del mercato totale.

Un ruolo importante in questa evoluzione lo giocheranno i big data. L'analisi predittiva, che utilizza tecniche di data mining, modellazione statistica e analisi dei dati video Ott, nonché di apprendimento automatico sta portando il fenomeno della ‘big data analytics’ ad un livello superiore. L'aiuto di algoritmi di apprendimento automatizzato sta permettendo di sviluppare capacità di previsione sempre più potenti, affidabili ed efficaci. Attraverso gli analytics, aziende come Netflix ed Amazon possono conoscere quanti contenuti un utente deve vedere per minimizzare il tasso di abbandono della clientela, quali contenuti ogni utente preferisce fruire, e che cosa si aspetta e desidera guardare in futuro. È cioè un algoritmo di raccomandazione ad aiutare gli utenti a scoprire nuovi film e serie televisive, spingendo ed orientando la fruizione di nuovi contenuti video è vera e propria parte integrante della strategia di fidelizzazione dei clienti, nonché delle strategie di produzione e acquisizione dei contenuti. Ed è questo in definitiva ciò che conduce al successo.

Per maggiori informazioni consulta l'indice

Per acquistare il Rapporto clicca qui o


This year the new ITMedia Consulting Report Il video on demand in Europa: 2015-2018 (June 2015) is focused on the transformation of the content industry produced by the explosion of ultra-broadband services, mobile and video streaming in particular. In this view, video on demand will play a key role representing one of the fastest growing segment in the coming years.

The ITMedia Consulting Report with more than 130 pages and 100 explanatory charts and tables, offers an overview of a phenomenon that is going to shake up the media and communication world.

Why you should read the report: 

  • To have a complete overview of the future of the fastest growing market in Europe, with forecasts up to 2018;
  • To understand the main ongoing trends in the demand for ultra-broadband services;
  • To analyze and understand the evolution of business models and the explosion of video-streaming;
  • For an in-depth description of the on demand services in Europe, with a detailed mapping and an extensive analysis of the competitive context in each country;
  • To know the current value and the forecasts for the next three years (2015-2018) in 17 western European countries, with the distribution of revenues in three macro-categories: subscriptions (SVOD), pay-per-view and sell-through (TVOD) and advertising (AVOD, catch-up TV);
  • To investigate the strategies of the main players;
  • To evaluate Netflix’s impact on the European market
  • To have a complete overview of the market over a three years span, including geographical breakdown and different business models (AVOD, SVOD; TVOD).

For more information: index of the Report

To learn more about ITMedia Consulting Multiclient studies: here

To buy the Report: form


ITMedia Consulting Report "VIDEO ON DEMAND IN EUROPE 2016-2019 – The future is (also) mobile" analyzes the new Internet revolution, that is changing the communication industry. It includes forcasts for the next three years on the European market of VoD.

The Report, in English, made up of over 90 pages and including 58 charts and tables, is an essential tool to explore these topics and understand the main ongoing trends in the European content market.

cover rapp cont 2016 


Reasons to buy it:

  • To catch the full scenario of the more rapidly growing market in Europe, with forecasts up to 2019
  • To understand the main trends on the development of the market
  • To learn how the business models and the explosion of mobile and streaming video are evolving
  • For an accurate description of on demand services in Europe, and an in-depth analysis of the competitive context in the main countries
  • To investigate the strategies of the main players
  • To evaluate Netflix's effect on the market
  • To know the current value and forecasts for the next three years  (2016-2019) in the 17 countries of Western Europe, also divided by geographical distribution and single business model (SVOD; TVOD).

Over 90 pages in English with more than 50 tables and charts

For further information read the Table of content 

 To buy the Report click here or This email address is being protected from spambots. You need JavaScript enabled to view it.

10 June 2014

Prima pagina


Reasons to buy

- To have a complete overview about the future developments of the fastest-growing industry in Europe with forecasts until 2017

- To analyze and understand the most recent business models and their value in the next few years

- To  investigate the main players’ strategies

- To evaluate Netflix’s impact on the market

- To have an insight of the markets in Uk, Germany, Spain, France and Italy

- To take advantage – at a more convenient price – of an essential tool, useful to understand the industry and its developments, full of data, figures and tables.


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