The XI edition of ITMedia Consulting's Annual Report

10 September 2013



Table of content

  • The EU and the euro-area economy have been undergoing a protracted downturn: as every sector, the TV industry was heavily affected by the severe economic context, and in 2012, TV market revenue showed a modest +0.9% growth, reaching €95.1 billion
  • As a consequence of the crisis of consumption and investments, European net TV advertisingrevenues decreased by almost 4% in 2012
  • The digitisation of TV households in Europe continues unabated: by the end of 2012, in Western Europe 91% of television homes had switched to digital television reception
  • The broadcast sector (both pay and free) is emerging from one of the toughest periods in its history. Not only the persisting economic crisis has drained resources. There are also more structural trends and issues that threaten to overwhelm media businesses that do not embrace and speed up their digital transformation journey towards a multiplatform and multi-screen digital era


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