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Where content meets convergence

ITMedia Consulting is a research and consulting company working in the field of digital content and media.

What distinguishes the company is its international dimension; its distinctive feature is its focus on the digital transition, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with operators - incumbents, new entrants and regulators - on international markets and proposing itself as point of reference to face challenges of the digital environment and convergence.

An innovative approach, highly-skilled top management, an international dimension, its reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

Italian TV market lost €307m in 2013. Find out more in the new report by ITMedia Consulting

THE TV MARKET IN ITALY 2013-2015

A report by ITMedia Consulting has shown that the Italian TV market in 2013 was worth €7.73 billion, a drop of €307 million or 4 per cent over the previous year.
However, the TV market should grow over the next two years, reaching €8.12 billion by the end of 2015, thanks to the recovery of the advertising market, which will represent 40 per cent of total revenues.

Branislav Pekic, Advanced Television, 12 December 2013

The TV Market in Italy 2013-2015 Report analyses this new scenario, outlining the next 3 year developments with the support of data, tables and charts. This Report provides the overall growth forecast, the resources breakdown (licence fee, advertising, subscriptions), split by platforms (DTT, satellite, broadband TV) and main players (Rai, Mediaset, Sky Italia)

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