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Where content meets convergence

ITMedia Consulting is a research and consulting company working in the field of digital content and media.

What distinguishes the company is its international dimension; its distinctive feature is its focus on the digital transition, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with operators - incumbents, new entrants and regulators - on international markets and proposing itself as point of reference to face challenges of the digital environment and convergence.

An innovative approach, highly-skilled top management, an international dimension, its reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

The XVI ITMedia Consulting Report "Italian TV market 2022-2024" on Advanced Television

Italy: TV market to contract by 1,1% in 2022

The XVI ITMedia Consulting Report
The Italian TV Market 2022-2024
on Advanced Television

The TV market in Italy is set to contract by 1.1 per cent in 2022, according to the latest report from Rome-based ITMedia Consulting.

For its part, the pay-TV segment, which is in a process of reorganisation between traditional pay-TV and VoD, will grow by 4.4 per cent. OTT TV will continue on the path of strong growth, going from 11.6 million households in 2022 to 13.8 million in 2024. [...]

[...] In its report, ITMedia Consulting highlights that viewers are progressively migrating from traditional linear TV to broadband video streaming services. As a result, the market share of new entrants has tripled in just four years, increasing competition in the TV market.

 

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