Welcome

Where content meets convergence

ITMedia Consulting is a research and consulting company working in the field of digital content and media.

What distinguishes the company is its international dimension; its distinctive feature is its focus on the digital transition, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with operators - incumbents, new entrants and regulators - on international markets and proposing itself as point of reference to face challenges of the digital environment and convergence.

An innovative approach, highly-skilled top management, an international dimension, its reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

Study: Sky to vie with Mediaset

News Corp. pay operator will increase ad revenue share

By Michael Day

News Corp.'s Sky Italia, Italy's dominant pay TV operator, will eat into rival Mediaset's domination of the country's advertising market in the next two years, a new report predicts.

The ITMedia Consulting study suggests that Sky Italia's annual ad revenues will increase by €100 million ($140 million) to about $490 million by 2012 as it takes greater advantage of the economic recovery.

Rupert Murdoch's Sky Italia has had its market leadership threatened by a cheaper, digital terrestrial pay TV platform set up by Mediaset, owned by Italo Prime Minister Silvio Berlusconi.

Mediaset enjoys greater ad revenues than Sky Italia thanks to its combination of pay and free-to-view channels.

ITMedia Consulting director Augusto Preta said, however, things were looking up in the next two years, particularly for Sky Italia.

"On the back of a slight economic recovery, TV advertising, which is the most important part of this industry, will return to growth, ensuring that in three years we return to levels similar to those of 2008," he said. Overall, "the competition between Murdoch and Berlusconi will become even stronger," he added.

Variety, 4 November 2010
Read the article

 

DOWNLOAD HERE
OUR LASTEST REPORT
Every year ITMedia Consulting publishes a multi-client research exploring the hot topics in digital communications.
click here to find more

ITMedia Consulting uses cookies to make this website better. You can change your cookie settings at any time. If you continue without changing your browser settings, we'll assume that you are agreeing to our use of cookies.

info