Italian Television Market 2020-2022
XIV ITMedia Consulting Report on International Press

Due to the ongoing pandemic, the Italian TV market has lost over €400 million in value. TV advertising is down by 13 per cent, while pay-TV is the only positive performer. These are the main conclusions of the Television Market in Italy 2020-2022 report published by Rome-based ITMedia Consulting. [...]

[...]  Also, pay-TV surpasses FTA for the first time in terms of revenues, while the TV market should start growing again as a result of the considerable increase in pay-TV revenues and the partial recovery of the advertising marketBroadband TV should grow by 33 per cent on average per year, thanks to video streaming, reaching over half of Italian households. A strong contribution will come from the entry of Sky Italia as a network operator and SVoD, which should see a 31.3 per cent CAGR in the reference period. [...]

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