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Where content meets convergence

ITMedia Consulting is a research and consulting company working in the field of digital content and media.

What distinguishes the company is its international dimension; its distinctive feature is its focus on the digital transition, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with operators - incumbents, new entrants and regulators - on international markets and proposing itself as point of reference to face challenges of the digital environment and convergence.

An innovative approach, highly-skilled top management, an international dimension, its reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

The Creative Industry: IPTV, User Generated Content and Social Networks

content_and_market_2007Released on February 2007

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During the last years, IPTV has known significant growth rates, and several services have been launched since 2001, when Fastweb appeared on the Italian market with the first IP based broadband triple play offer. This evolution is based on the belief that broadband is to be the medium which will convey entertainment content in the near future.

Mainstream broadcasters are approaching this new distribution channel. In the UK Channel 4 has made available part of its programming online, with a service of previews and catch up TV. The BBC is promoting the iPlayer project, which should provide a seven-day catchup service featuring a large proportion of programming available for download over broadband, as well as simulcasting services over the internet. The service should also make selected radio programmes available as downloads without digital rights management restrictions. A corresponding catch-up service would also be available to cable and broadband video services, elements of which are already provided through video-on-demand.

Broadband seems to be the next TV vehicle, as it is also shown by growing interest of advertisers towards the internet. The increased growth in online usage has lead to greater support from both lower & higher spenders to include online in their marketing strategies.

Personalization of offers leads to the development of on demand supply, based on libraries. Users generated content and file sharing are spreading. More and more users are leaving behind physical supports in favour of digital –whether legal or not- download from the net. In all the major markets, consumption of traditional TV is decreasing to the advantage of internet browsing. Among the youngsters internet is getting the heart of their social relations and spare time.

Finally, the audiovisual industry is to face this new dynamic environment, and so is TV under its most innovative version, such as IPTV and triple play offers.

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