Welcome

ITMedia Consulting is an independent research and advisory firm specialising in digital media, content markets and convergence.

The firm combines economic research and strategic advisory, supporting clients in navigating the transformation of the media and digital ecosystem.

 

ITMedia Consulting provides expertise in market analysis, business strategy, regulation and competition policy, working with policymakers, regulators, operators and digital platforms.

Its independent approach, international perspective and deep market knowledge enable ITMedia Consulting to deliver high-quality, tailored solutions.

Hightlights

22th ITMedia Annual Report: Mainstream TV, is this the End? on the international press

22th ITMedia Annual Report on Advanced Television
 
Traditional TV holds steady in Spain, Italy 
 

The latest annual Turning Digital study from Rome-based ITMedia Consulting reveals that traditional TV continues to hold its ground.[...]

[...] The impact of streaming and online advertising varies across European countries. The UK, Germany and France have seen significant growth in online TV market shares, surpassing 25 percent of total TV advertising. Italy and Spain, however, have shown more resilience, with market shares remaining marginal,demonstrating the strength of traditional broadcasters like Mediaset and Rai. [...] 

[...] TV advertising in Europe has declined overall by 2.9 per cent in 2023 to €24.4 billion, returning to pre-pandemic levels, with Italy being an exception (+2.1 per cent). This suggests a shift in advertising investments toward digital platforms, despite a temporary boost from major sporting events in 2024 [...].

                                                                                          Branislav Pekic, Advanced Television, October 21, 2024 

- To read the article, click here
- To know more about the Report, have a look at the table of content
- To purchase the Report, click here 
- For more info This email address is being protected from spambots. You need JavaScript enabled to view it.  
DOWNLOAD HERE
OUR LASTEST REPORT
Every year ITMedia Consulting publishes a multi-client research exploring the hot topics in digital communications.
click here to find more

ITMedia Consulting uses cookies to make this website better. You can change your cookie settings at any time. If you continue without changing your browser settings, we'll assume that you are agreeing to our use of cookies.

info