16 November 2009

At the end of 2009, the Italian TV market (TV fee, advertising, subscriptions and on demand services) will be worth a total of €8.4 billion, growing to €8.9 billion in 2011, according to the latest research from ITMedia Consulting.

DTH operator Sky Itala will become the largest broadcaster with €2.7 billion in revenues from subscriptions and advertising, but due to the recovery of the advertising industry in 2011, will be again surpassed by Mediaset .

The consultancy firm predicts that at the end of 2009 some 66 per cent of  Italian households will be digital, a figure that will grow to 92 per cent in 2011.

Every year ITMedia Consulting publishes a multi-client research exploring the hot topics in digital communications.
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